Old Spice, Manly Test: B
Since we seem to have gone on a slight Old Spice rating spree, here’s another:
“I used to think it didn’t matter what deodorant I chose. Dumb.”
The writing is great and that knee-pad is a nice touch. The problem is, that man is a real man, which makes me feel like less of one. And I’m not sure Old Spice is going to change that. In somewhat related news, I did buy Old Spice body wash.
January 18th, 2008 at 4:02 pm
B-. I don’t really think it’s funny, but it sticks to their overall theme, their little whistle jingle plays in the background, and it enhances their brand recognition.