NBA, Where Amazing Happens: A

“Where amazing happens.” What a great, outstanding line. Something about it sounds wrong, which makes it all the more…amazing? A great example of how much you can do with a simple, true idea and great writing. Where never meant to happen happens. Where amazing happens. Where amazing happens. Where amazing happens! I love saying it. Say it with me. Where amazing happens.

The Hawk:

My first reaction to The Mouth liking this saying so much was negative at best. I thought it was too corny and cheesy. However, the more I think about it, it’s not the tag line I don’t like, it’s this particular ad. It is too over the top with the piano music… almost a self-righteous type feel. I bet Mike Breen loves this one. The exploitation of the afro doesn’t help my opinion, either. I much prefer the individual player ads that go along with this campaign. Continue reading the next few entries for the reviews of those…

C for this one.

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One Response to “NBA, Where Amazing Happens: A”

  1. The Hawk Says:

    My first reaction to The Mouth liking this saying so much was negative at best. I thought it was too corny and cheesy. However, the more I think about it, it’s not the tag line I don’t like, it’s this particular ad. It is too over the top with the piano music… almost a self-righteous type feel. I bet Mike Breen loves this one. The exploitation of the afro doesn’t help my opinion, either. I much prefer the individual player ads that go along with this campaign. Continue reading the next few entries for the reviews of those…

    C for this one.

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