Pepsi — Justin Timberlake: "Childish and immature"
The Mouth:
Is it just me, or is there something gratifying about watching Justin Timberlake get smashed into things and dragged down the street? Call it jealousy–because that would be accurate. I’m surprised they included the part where he freezes outside the window of the shirtless guy in a wig. Creepy and funny, but not something I expected to see from Pepsi. Seems like someone in some meeting would have given that part the axe. And when he gets cracked in the head by a flat-panel TV, that reminds me how much I love TVs. Who’s bringing sexy back now, bitch? And how hard must it have been not to label this the “sucking Justin” ad. I’m just saying…
I get the overall message loud and clear: with every drink you’re closer to Pepsi Stuff. B+.
The Hawk:
I mean, to quote the great Dennis Green, “It is what I thought it was!” JT starts right off by saying it’s childish and immature, and I’ll be damned if he ain’t right. Throughout the ad I DON’T get it, and I’m too irritated by the end to care about whatever dumb point they are trying to prove. Nothing like a good crotch joke to really ratchet up the creativity! And isn’t he supposed to be sexy and cool and not a straight cornball? F.
Tags: Justin Timberlake, Pepsi