Wendy’s — Premium Fish Filet Sandwich
sjbooher: This does a great job letting the viewer know it’s Wendy’s, with their logo right up front (and adding the fishing pole is a nice touch), and describing the new menu item with the North Pacific Ocean shot. I don’t know why, but when I see/hear a wintry ocean scene or description in relation to fish, it gets my mouth watering — and I don’t even eat fish! I wouldn’t order a fish sandwich, but this ad does make me want to go to Wendy’s. The only slight problem I have is with this part of the script: “Everybody knows — if you don’t know what it is, don’t eat it.” I can’t quite describe why, but that part just does not feel quite right. B+.
jtherkal: I miss the red wig ads, but this does do a good job of making me want Wendy’s. Although I’m partial to the spicy chicken sandwich, this might persuade me to try the fish. That shot of the wintry ocean scene is subliminal! I never would have noticed it. Of course, now that I’m looking closely, at the :22 mark you can see “limited time only” on the screen. Does that mean that after a limited time they’re going to switch to chopped-up mystery fish? On second thought, it’s probably wise to steer clear of fast food fish altogether.
And should any fast food chain ever claim, “if you don’t know what it is, don’t eat it”? I don’t know what’s in Wendy’s nuggets, frosty dairy desserts, chili, etc. I know they say it’s better than fast food, but come on– you’re not fooling anyone. People in glass houses…B-.