Apple — iPhone
jtherkal: When the iPhone launched, I initially resisted the gadget-lust I was experiencing, sticking with my current phone and avoiding the $400 hit I’d take for switching. Not even Apple’s iPhone advertising could convince me I needed it. But fate has intervened. This weekend, my phone was on the blankets of my bed and when my girlfriend rolled over, the phone flew off the bed and landed…wait for it…in a full cup of water. The only cup of liquid within 50 feet of the bed. Bullseye. So it’s broken and thanks to that little cup of water, I now own an iPhone. Boom.
jtherkal: Who needs advertising when you have a product this awesome? This series of “how to” type ads do a good job of showing the iPhone in action. But they lack some of the sex appeal you get with other iProduct advertising. In light of that, the iPhone sells itself. B.
sjbooher: In related news, my cellphone was once sitting on a ledge, in vibrate mode. I received a call, the vibrations knocked the phone off the ledge… into a bowl of milk. Game, set, match, for the phone. I agree with everything he said, but I will say this — those “perfect” hands/fingernails make me feel uncomfortable. B.
The Teaser Ad
jtherkal: This made me want an iPhone before they were released. Apple did a great job creating hype around the phone, partially because of the PR and advertising, partially because the phone was so dramatically different from anything else on the market. A.
sjbooher: I love this ad. Usually I am anti-”product at the end”, but I think the flow of this one is enough to keep the viewer locked in. Great. A+.
April 7th, 2008 at 4:12 pm
[...] times! And 1 was for the product of your MAJOR partner, Apple, for the iPhone, and they did it a million times better. This also seems very much like a rip-off of the famous Budweiser [...]