I RATE ADS

jtherkal: My first instinct is to hate any commercial that makes up its own song. But maybe that’s changing. For some bizarre reason I am fascinated by the Optimum Online Spanish rap and now these. The lyrics are clever, the songs are catchy and I remember the name of the company. Something about them confuses me, though, as they don’t always seem like credit check commercials. And currently, nothing about these inspires me to actually go use the website. I suppose that when I’m ready, I’ll remember where to go. I already know that I have terrible credit. Maybe I should write a song about it. Overall: B-.

sjbooher: My first instinct is to love any commercial that makes up its own song. I love jingles. I love singing along with them. From an advertising perspective, it seems like a great way to your brand or product in somebody’s head and keep it there. For this particular instance, based on the fine print and the voice reading that fine print out loud at the end of each ad, I’m guessing they just want to drive people to the site and then upsell them something. Well, they do a great job of getting the website name out there; it is both featured prominently in all of the songs and displayed on the screen for the duration. Most of all though, I love the songs and the comedy! There was a lot of attention to detail in these, from the lyrics, to the background actors and the sets. Overall: A+

Crappy Little Car

jtherkal: This one seems like it might be for a car dealership. But f-r-e-e, that spells free, credit report dot com baby! B+.

sjbooher: This has great subtle comedy… the lyrics… they guitarist in the back… and my favorite part — the singer mugging at the end! Awesome. A+.

Pirate Costume Job

jtherkal: Job search website? I don’t see the connection between having your identity stolen and working in Long John Silvers. D.

sjbooher: Maybe you can get a criminal record if someone steals your identity? It is slightly confusing, but it details another feature of the site and the comedy is outstanding. The star of this show? Definitely the drummer. A.

Bad Credit Girlfriend

jtherkal: Hey, if the bitch has bad credit, you gotta cut her loose. We all know that. Oh, wait, I have bad credit. That sucks. B+.

sjbooher: For the first 10 seconds I am terrified… where’s the band?!?!?!? There they are! YES! More creative genius here… notice the pirate hat sitting on top of the stereo. A

Tags: Freecreditreport.com

This entry was posted on Sunday, March 9th, 2008 at 9:45 pm and is filed under A plus, B minus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.