Nike — SPARQ Training
jtherkal: I’ll try not to let the fact that I briefly worked on the digital side of this project influence my critique. In fact, I didn’t think the project was all that exciting. I thought it would be a flop. But these ads get me kind of fired up about it. Maybe Nike SPARQ is awesome? Maybe people will go to the site and use the training? Didn’t exactly work with the Nike Zoom Training I worked on. And Zoom had a detailed, downloadable, 28-day program. This just has a bunch of drills. I think it would help both campaigns if the advertising actually told you more about the available training program. Or if the ads had the url, so people would know where to go.
My Better Is Better
jtherkal: I love the girl whispering, “my quick smells like french toast,” and “my speed’s already watching the next commercial.” I hate “quicky-von-quick-quick.” It’s cool, but can someone please tell me how this lets you know that Nike SPARQ is a training program? I guess it’s enough to just put up a title screen at the end… B-.
sjbooher: My associate is exactly right. I like the comedy and all the athletes… and I actually like “quicky-von-quick-quick” under the “it irritates me in a way that I enjoy it” premise. And while this is definitely a plus for the Nike Brand, if their goal is to get me involved in some sort of SPARQ training, I’m not sure that this does it. B-.
List Of Demands
jtherkal: YES. I like the weird visuals thown in here, like the frog and the kid skipping across the bridge. But mostly this song gets me fired up and makes me want to bust someone in the chops. Rarrrrrrrr. I’m ready to hit the weight room. And they actually show me people training. A miracle. A-.
sjbooher: If this doesn’t pump you up, then you have no competitive nature or need for athletic activity, and you are not invited to the party. As mentioned previously with various Apple ads, great song choices go a long way. That is the case here. Awesome, but with the same caveats as above. A-.
Tags: Kevin Durant, Ladainian Tomlinson, Nike, Steve Nash