Hyundai — Dollars and Sense
jtherkal: Rumor has it, Hyundai is switching their business from Goodby to The Richards Group. After the release of the Think About It ads, I’m surprised. I thought those were well thought out, well executed, and starting to help Hyundai turn a corner and establish an actual brand voice. Then I saw these Dollars and Sense promotional ads. If you could make a more boring, ignorable ad, I’m not really sure how. F.
sjbooher: Booooorrrrrrr-iiiiiiiiiiinngg. However, in these economic down times, these might tap in to consumer sensibilities. They may strike a chord with people going through the problems mentioned in these ads. And weren’t you just saying brands need to give back? Hyundai is offering a little friendly advice, which may paint them in a positive light. C.
Tags: automotive, bad, Cars, Dollars and Sense, forgettable, Hyundai, larry wingit, sleep, yawn, you're broke because you wanna be