I RATE ADS

jtherkal: Blah blah blah. Cute, but why? It does an alright job of getting your attention, but then they payoff is sort of weak. I would certainly think Lexus could do a better job of explaining why “the power of h” is important and desirable. It’s a pretty good line, but nothing about missing h’s speaks to that power. I mean, you’ve done more the Lexus than just add an h to the model number, right? Part of me wants to like this, I just don’t. C-.

sjbooher: I like it, even with a bit of a weak ending. Despite not showing the product early on, they draw you in by making you want to see why the h’s are not appearing anywhere. I also like that they took a different approach to selling their Hybrid models than the other companies who just beat you over the head with “miles per gallon”. It allows them to stand out, perhaps. B-.

Tags: 450h, Hybrid, Lexus, the power of h

This entry was posted on Monday, April 14th, 2008 at 9:01 am and is filed under C minus, D minus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.