Jordan Brand — Maybe It’s My Fault

sjbooher: Remember how I mentioned that the dialog in the NBA split-head ads seemed scripted and forced? This is the exact opposite. Did MJ write this script while smoking a stogie and playing cards at the 19th Hole? I wouldn’t put it past him… but probably not. Does it sound like it could be an inspirational, from the heart speech he might give at the end of some camp for high schoolers? Definitely. Jordan Brand gets it right over and over again. They convey an image of superiority… of greatness… that you just want to be a part of. A+.

jtherkal: It’s hard to go wrong when Jordan is the voice of your brand. And your brand is actually his brand. He’s a proven winner and you instantly associate greatness with the product (except for Hanes, which somehow has managed to develop a “silly underwear” personality with Jordan and Cuba). It’s a good reminder that behind every great player is determination and drive and hard work. I sort of understand using the imagery they used, with no footage of him actually playing, but couldn’t they have found some training footage? Shooting free throws after hours in the gym? Anything? We want to see Jordan in action. A-.

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