Dove — Shampoo Therapy
jtherkal: This is a pretty typical shampoo ad for ladies. My question is, do any of them stand out? To me, this is about as forgettable as it gets. Generic music, weak voiceover, lame graphics, average model. I am somewhat intrigued by this “repairing serum” they speak of. Tell me more about that. D.
In related news, guys have no idea how to buy shampoo. My brother once came home with a drug-store brand shampoo named “Tangerine Tickle.” I think his the decision making process that resulted in that purchase would be an interesting case study. For me, anything that says “shampoo and conditioner” seems to work. And anything in a bright green or blue bottle appears to be a more effective shampoo. Packaging is everything.
sjbooher: Interesting (or horrible, you make the call) side note… jtherkal used to, and may still, use shampoo for his entire body — not just his head hair. No soap, just shampoo. Anyway… what about all that sleek, shiny hair shown? And what about that precious “repairing serum” or whatever they said? Boring, that’s “what about”. This does seem to like every other shampoo ad, so that cannot be good. At least they are showing the product and I know what is for — somewhat of a rare commodity these days. C-.
Tags: Dove, generic, precious repairing serum, shampoo