The Truth Anti-Smoking — The Magical Amount
jtherkal: First, A+ for the entire Truth campaign. After years of corny, terrible anti-smoking advertising that kids and adults alike dismissed as over-the-top failures, they found a way to really reach people. There’ve been countless great Truth ads; they never fail to get your attention or deliver a relevant, important point about the harms of smoking and the calculating callousness of big tobacco. After a few years of brilliant ads, it’s probably had to come up with the next one without feeling like you’re really forcing it. While I don’t necessarily love this one, in recent focus groups with teens, they almost always mention this as one of their favorites. You can’t argue with the truth. A.
sjbooher: Agree, agree, and agree. After learning that this ad really gets the attention of teens, I’m even going to have to the up the grade. Stopping people smoking before it they start is the most important time. A+.
Tags: anti-smoking, cigarettes, the magical amount, the truth