I RATE ADS

Hip hop duo Atmosphere recently launched a website promoting their new album, When Life Gives You Lemons. The site, paintthatshitgold.com uses a simple, but very well executed idea to get at their target audience. The site lets you “tag” any website. You simply enter the address and paintthatshitgold.com goes and gets a screen grab of the page.

Then, using their simple tools, you can paint over the page. Choose spraypaint, markers, stencils, colors, thickness, etc. It’s easy to use and fun.

When you’re finished, you can upload your image into their gallery, which has some pretty impressive work in it.

jtherkal: Bullseye. This site is fun to use and I think people generally spend some time playing around with it, all the while listening to Atmosphere’s sample tracks, which aren’t bad. I’d never head of them before, but now I bet I’ve spent almost an hour listening to their music while I paint over other sites. The kids they’re trying to reach look at graffiti as a form of art and I’d wager it’s pretty damned popular. It’s a form of rebellion, a way to make a statement and just plain fun to do. Paintthatshitgold.com does exactly what it’s designed to: Gets you to listen to Atmosphere. The fact that you can paint a mustache on an image of Hillary Clinton from a CNN page, or paint crybaby tears streaming from Kobe Bryant’s eyes is just an added bonus. Tremendous effort. A+.

sjbooher: I love Atmosphere. So rather than ranting on-and-on with a biased opinion, I’ll just hand out an A+ and keep it moving. P.S — I also love painting crybaby tears on Kobe Cryant.

Tags: atmosphere, graffiti, internet advertising, paint that shit gold, paintthatshitgold.com, website

This entry was posted on Thursday, May 15th, 2008 at 8:51 am and is filed under A plus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.