Rock Star Games — Grand Theft Auto 4
jtherkal: Grand Theft Auto doesn’t have to do much more than announce they’re coming out with a new game to sell a billion copies. And they don’t really push much further than that here. Cutting together clips from the game isn’t very creative, but I guess it’s effective enough to do the job. Halo 3 set an almost impossibly high bar with their campaign. But I guess when you’re letting people, rob, kill, fuck and be a straight-up gangster vicariously, you don’t have to oversell it. The fact that it’s set in NY–errr, excuse me, Liberty City–makes me want to go scoop up an Xbox and get the game. But I won’t. D+.
sjbooher: My colleague himself explained why this is effective: they don’t “have to do much more than announce they’re coming out with a new game to sell a billion copies”. Knowing that, there is no reason to overdo it. These ads are great, as they show clips and music from the product, and show why the game will be as enjoyable as ever. As a fan of the series, these ads have made me ridiculously excited to get the game; I just haven’t had the time to pick it up yet. A.
And if you keep talking about that copycat Halo 3 ad…
July 14th, 2008 at 9:34 am
[...] and technically, I received it as a birthday present, but still… I now own this product, so the ad worked. Chalk it up and join the [...]