I RATE ADS

sjbooher: “Hey, mom. When I grow up, I want to be the spokesperson for a digestive aid!” Think Jamie Lee Curtis said that back in the day? All this acting stuff was an elaborate ploy to position herself for this spot, one day? She sure is happy in these ads — ridiculously so. Then they throw in a Dannon happy face logo at the end. There is way too much joy about a nasty yogurt that makes you poop right. Although that feeling of relief does feel good. Why is there such a poop taboo in advertising? Come out and say exactly what you mean! The euphemisms they come up with are amusing. Bottomline, this product and campaign are meant for women, so I am not the best judge. But I can say that I am not enticed, so they didn’t do that great of a job. C-.

jtherkal: Let’s start with the important question: Is Jaime Lee Curtis a hermaphrodite? That’s the first hurdle this has to clear. Because whenever I see Jaime Lee, all I can think is, “she might have a small deformed penis AND a vagina.” The rumors about this are known far and wide, which makes casting her sort of a strange decision. Surely there are plenty of middle-aged actresses who could use the work and are not rumored to be sexually ambiguous. Was the newspaper in her hand a subtle reference to taking a dump? If it weren’t for the Jamie Lee Curtis situation, I wouldn’t even notice this commercial and I certainly wouldn’t remember it. D-.

I’ve taken a look here and I can’t see anything suspicious:

Tags: Activia, Dannon, hermaphrodite, Jamie Lee Curtis, yogurt

This entry was posted on Thursday, July 24th, 2008 at 11:51 am and is filed under C minus, D minus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.