Microsoft Vista — Seinfeld Meets Gates
jtherkal: Ever since CP+B won the Vista account, perhaps almost a year ago, the ad world has been buzzing. What genius concept will come out of the hottest shop on earth for a brand with one of the worst reputations on earth. So you can imagine how utterly and entirely baffled I was when this piece of garbage hit the air. Pointless, boring, horribly written. Did Seinfeld write his own material? Did someone forget to do quality control? The jokes are bad, the acting is typically Seinfeld bad. I can’t really think of anything about this that I like. The jokes they make at the end, about the cake computer and then Bill Gates shaking his shorts? All I can do is shake my head.
The only possible silver lining is that Crispen probably has some sort of twist up their sleeve. Something like, “Look at that commercial. You thought it was terrible, but look at this new version of it, look at how good it is. It’s just like Vista, it can get better.” Or maybe their point is that you can’t judge something by its reputation alone. Like thinking that putting Seinfeld in a commercial would make it funny. “We heard that people would really like a commercial where Seinfeld and Bill Gates meet in a shoe store. So we just went ahead and made it. I guess you have to try it before you can really judge.” Either way, unless the punchline is solid gold–or at least has something to do with why this ad sucks–this can’t possibly get anything better than a D-.
sjbooher: Full discretion alert. As a software engineer, I despise Windoze. As a lover of comedy, I am not in Jerry Seinfeld’s demographic. I will not be changing my Facebook status to contradict either of those facts any time soon. This is boring, un-funny and does not really advertise anything. On top of that, it’s annoying with that cringe-worthy hip twist from Gates at the end. Whose idea was it to feature one of the most non-engaging men ever to walk the Earth in a minute-and-a-half ad? To whom does this even appeal? The ironic part is that is exactly like Windows products — bulky, over-priced and crappy. Guess they went for a little truth in advertising? F.
Tags: bill gates, computers, electronics, Jerry Seinfeld, microsoft, vista, Windows
September 9th, 2008 at 7:40 am
Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..
Matt Hanson
September 12th, 2008 at 1:58 pm
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