TAG Body Spray — Jermaine Dupri and Q
sjbooher: This ad, along with showing the product, is announcing TAG’s new record label, headed by bazillionaire hit-maker Jermaine “Everything I touch turns to gold” Dupri, and it’s first artist, Q. These body spray ads are typically all about getting the girls, and have never (to my knowledge) attempted to appeal to the Hip-Hop audience. As a member of that audience, I like this one. Kinda monumental, kinda epic. TAG body spray gives you the ability to slay MC’s, ya’ll. A.
jtherkal: This is definitely a smart move by TAG, tapping into a huge untapped market. And they’re doing it with more than just ads, they’re embracing the community and becoming a part of it. While my personal feelings about Jermaine Dupri keep me from embracing this movement, I can’t deny his track record. Whatever happens, this is definitely better than the old Right Guard campaign featuring Method Man and Redman (which I searched for, unsuccessfully). You know, the one where they have that giant rubber band that snaps all those bikers? It’ll be interesting to see how this develops over the next year. A for now.
Tags: Jermaine Dupri, TAG body spray