Suburban Auto Group — Trunk Monkey
sjbooher: These are reminiscent of one my all-time favorite campaigns, the Johnson Automotive Badger — both involve local car dealerships, and both use animals in an attempt to be zany and funny. However, where the badger is completely original and awesome, these monkey ads are bit too easy, and not all that funny. A little bit of “joke in a can” syndrome. Teeanage boy making out with someone’s daughter? Been there, although the shotgun scene was a little funny. That being said, much of the masses love lazy comedy. I just feel like whoever wrote this campaign was given the leeway to do something great and original, and they did not kock the ball out of the park. C-.
jtherkal: The trunk monkey! This ad is a classic. If I’m not mistaken, the original trunk monkey ad came out about seven years ago, which makes it a pioneer in the monkey ad joke space. While I agree that the badger ads were funnier, they had years of monkey and puppet joke expertise to build on. You can’t deny the hilarity of a monkey leaping around with a defibrillator (a machine for which my brain could not remember the name–I had to Google “electric shock heart restart machine”). But you’re partially right. Even back then this could have been better. A-.
Tags: Cars, Monkey, Suburban Auto Group