WAW: Toyota — Saved By Zero
jtherkal: I’m not sure how this type of ad rates on your scale, SJB, because I definitely know who it’s for and I definitely remember it. But mostly I know and remember out of pure hatred. As long as this is running, I’m almost guaranteed to stay as far away from a Toyota dealership as I can. Every morning on my way to the subway, this song echoes in my head and fills me with rage. If Saved By Zero was on the subway platform, I would push it in front of the train. F.
sjbooher: No publicity is bad publicity, my friend. If catchiness is a crime, then this ad deserves 25 to life. After hearing this ad repeatedly during Monday Night Football, I was walking around my apartment singing it. I didn’t realize what it was for… but then thought, “hmm… ’saved by zero’. Maybe a 0% car ad? Oh, I think it’s Toyota.” A jingle with context clues? Slam dunk. A.
Tags: Cars, hatred, saved by zero, toyota
November 7th, 2008 at 4:13 pm
This could be the worst commercial ever made! I can’t stand it, yet I am forced to watch it every Sunday at least 5 times a quarter!!!