#1.2 — The Transporter and Audi
jtherkal: Hmmmm…they did everything right here. Some action, some comedy, a celebrity. So why am I not impressed. I guess this doesn’t seem like Audi’s personality. At least the first 30-seconds, which take jabs at other luxury car makers (Lexus is for old people!), seems a bit low-brow for Audi. And I spend the first half of the ad thinking about BMW and Mercedes. B-.
sjbooher: Lexus for old people? What? Somebody missed the entire 90s when a Lexus was one of the hottest and most desirable cars on the streets. Anyway, as entertainment, this is good. As an Audi ad, horrible, especially during the Super Bowl when people are at parties and you’re lucky if they watch 5 seconds of your joint, much less a full minute or whatever before you show your product. F.
Tags: Audi, automotive, Cars, The Transporter