#2.13 — Bud Light — Drinkability #2 At The Ski Lodge
sjbooher: I sort of like the drawing whatever you want concept, but don’t like the actual execution of it, here. Drinkability, itself, as my cohort said, is sort of dumb. Blah. D+.
jtherkal: I hate the drawing concept. Seems like something that sounded good on paper and turned out to be awful and boring in execution. And “Drinkability” is the worst, though it seems to be catching on as a joke. I’ve heard people talking about it. This particular ad is terrible, but I can’t deny enjoying watching the skier crash through all the tables. D+.
Tags: beer, bud light, light beer