#2.17 — Sobe — Dancing Football Players
sjbooher: Ok, everybody, I’m pretty sure I’m throwing this in Ad Exec Masturbation. Ad Exec 1: “Hey, we’ll get big football players to do ballet!” Ad Exec 2: “Yeah, and we’ll have them dance with our colorful lizards, and the lizards will act cool like you’d expect the football players to be!” Ad Exec 3: “Yeah, and it’ll be colorful! And 3-D! And no one will know! Let’s spend millions! Awesome!”. Nope. Terrible. F.
jtherkal: Ugh. Ray Lewis, really? You need to ask for a bigger contract or something, because this is downright embarassing. I’ve never been a fan of these stupid dancing lizards, and this spot made me want to rub hot wing sauce in my eyes and punch my TV–and I love my TV. F-.
However, I think the 3-D thing needs to be rated on its own. While I agree that not many people knew about it, if you did, it was the probably the biggest phenomenon at your Super Bowl party. At my house, someone brought enough 3-D glasses for everyone, so people were wearing them around all night. And then when the commercials finally came on it was a moment of great excitement. Until the Sobe commercial. Then it was a moment of great disappointment.
Still, they did a bad job letting people know they needed glasses. B.