#2.9 — Gatorade — What’s G?
jtherkal: They finally show the product at the end. I’m not really a fan of this whole campaign, and this hasn’t really done anything to change my mind. If anything, I like it less than the other ad. D.
sjbooher: I love this campaign, and this ad only strengthens the case. The music, look and feel of this campaign conveys superiority and dignity, much to the contrast of the buffoonery that is the trademark of quasi-competitor Sobe Lifewater. A.
Tags: Gatorade, Sports drinks