#2.4 — Budweiser — Bridge Out
sjbooher: Whatever swayable beer market share is out there, it is Bud’s. There was no beer competition this year. This is one of those that was a good, kind of clever idea on paper, but the final product did not have “it”. And I do not like it, but I have to give Budweiser credit for simply raising the IQ level of their ads. B- on the curve.
jtherkal: Predictable. Bud clearly goes with quantity over quality. What did I give that space ad? This should probably be the same. D.
UPDATE: From sjbooher’s wife, an 8th grade teacher: “8th graders think that the human bridge is real and that it was done with real people. Amazing”
Tags: beer, Budweiser, super bowl