Bios
jtherkal
An actual “professional” in the advertising world, jtherkal is a copywriter who has achieved moderate success and minimal fame. Or no fame at all. Therk still has hopes to one day create an ad he can rate highly, a task he has yet to do with a straight face. For the purposes of this site, he should be considered the authority on all things advertising. Check out his personal blog here: I’m An Idea Man.
sjbooher
sjbooher is a regular person who also happens to be an expert on all things advertising. His career has nothing to do with advertising and he has no formal advertising training. This detachment from the “industry” perhaps makes him the greater of the two raters, due to his regular-joe approach to rating ads. sjbooher also happens to be an expert on the NBA. He runs the website LineoftheNight.com.