Archive for the ‘A’ Category

Walmart — Birthday Party

Thursday, February 18th, 2010

jtherkal: I’ve seen a lot of Walmart commercials. A lot. And this is the second in history that I actually like. Nothing like some good physical humor to make America smile. We love it! Throw in a clown and screaming children and you’ve got yourself a winner. The performance of the clown in this one–his scream, and shaking leg–are what takes this from good to great. Will I buy my birthday supplies at Walmart? No. I live in Brooklyn, sucka. A.

sjbooher: This makes me cringe in absolute horror — both by the tangible object through the foot and the intangible “Walmart as repressive anti-christ”. Great branding — “Wal-Mart will both literally and figuratively impale your bitch-ass”. F.

#4.16 — eTrade — Baby, Airplane and Bachelor Party

Thursday, February 11th, 2010

sjbooher: Fine. I admit it. I like this one. B-.

jtherkal: Welcome back. I think being a father has made you soft. A.

#4.9 — Audi — Green Police

Thursday, February 11th, 2010

sjbooher: Good song, good comedy, good idea taking advantage of “green marketing”. For the non-Fox News set, it’s cool to be green right now, and this campaign capitalizes on that. A.

jtherkal: The song is enough to push it up past a C, which in this year’s crop makes this an automatic top ten. A police anteater? This was waaay better than I thought it was going to be, having seen some sort of preview before the Super Bowl. I don’t know if I’d remember which car company did it. Although if I was rich enough to afford an Audi clean Diesel, I might have paid more attention. B+.

#4.8 — Denny’s — More Chicken Alerts

Thursday, February 11th, 2010

sjbooher: Screaming chickens! Yes!!!! Screaming chickens in space so you can’t hear the scream! Yes!!! Chicken president! Chicken secret service! I can’t get enough. A+

jtherkal: Maybe Denny’s should have used a Tim Tebow chicken and a Tim Tebow’s mom chicken to do an ad about preventing the murder of unborn chickens. A.

#4.5 — Emerald Nuts — Bizarre Bald Guy

Thursday, February 11th, 2010

sjbooher: My initial reaction: “Ohhhhh… we’re Emerald Nuts… we’re so bizarre. Fail.” But I take it all back. This nut/popcorn mash up was so bizarre that it sticks in my mind. What is going on? Why are Emerald Nuts and Pop Secret featured in the same ad? No idea, but I have been thinking about both products as a result. B+.

jtherkal: Here’s a story. Two snack brands owned by the same company. Company approaches agency. “We need to feature both of our brands in one ad.” “Sorry that doesn’t work.” “Too bad.” Creative brief confuses creatives. Creatives come up with strange solution that they think will get killed. Solution sells. Awesome + Awesome = A.

#4.1 — NFL — Reggie Bush Slow-mo Shuttle Launch

Thursday, February 11th, 2010

sjbooher: Beautiful. A.

jtherkal: Show me just about anything in sports, at this speed, in HD and I will buy your product. Which in this case is the NFL. Which I buy from Direct TV. The fansThat song was used in the Where the Wild Things Are commercial. And I guess fans in HD aren’t as good as Reggie. A-.

#3.12 — Hyundai Sorento… errrr Kia — Mascots

Thursday, February 11th, 2010

sjbooher: Mascots and push button engines? I’m in. A.

jtherkal: Boom! I love this. So many great moments, just pure fun. I like the music, the bits, the toy choices, Vegas! Although it misses on branding, since Shannon thought it was Hyundai, and really it was Kia. And he thinks “toys” are called “mascots.” A.

sjbooher: Hyundai and Kia aren’t the same thing? C+, then, I guess.

#3.9 — eTrade — New Baby Talks To Girls

Thursday, February 11th, 2010

sjbooher: Amazing… they even pulled off sexism/misogyny with babies! But the people love it, apparently… C.

jtherkal: The people love it indeed! This is one of the only ads that quieted the entire Super Bowl party. People want to know what that baby is going to say. Milkawhat!? A.

#3.1 — Motorola — Megan Fox Sext

Wednesday, February 10th, 2010

jtherkal: Megan Fox in a bathtub + a lot of slapping = someone has been studying their Super Bowl success formula. They even snuck in a teen jerk-off joke, and a gay joke. Although I probably couldn’t have pegged Motorola as the advertiser, I still thought it stood out as one of the only ones I remembered. A.

sjbooher: Can’t argue with that. I think they actually had some funny stuff in there. Let’s face it, right or wrong, a lot of that really would (um… does?) happen when Megan Fox nude pics hit the web. A.

#2.18 — Intel — Sad Robot

Wednesday, February 10th, 2010

sjbooher: This was by far my favorite of the night. Maybe that is because I’m a so-called computer nerd. I love it though! If someone could invent a robot with real emotions that would be a world-altering invention, yet this guy thinks their no chip is the best invention! I love thinking about this joke. A+++++

jtherkal: I wish I hadn’t read your review before writing mine. Now thinking about you thinking about this joke makes me laugh. That said, I’m a big fan of new new Intel ads. Their “our jokes aren’t like your jokes” one is pretty good as well, and the premise that people who work there are different and smarter than normal people is a good one. Plus, ask anyone, I love robots! Which is the perfect opportunity to insert this:

A robot that automatically produces fun! I’m caught up in the robot spirit. A!