Archive for the ‘A’ Category

2011 Tiguan Piñata: Volkswagen Commercial

Thursday, June 9th, 2011

jtherkal: Wait, this isn’t a Jeep commercial? Every time I see this, I’m shocked that it’s not a Jeep commercial. To me, it is a Jeep commercial. Sorry VW, you’re advertising for Jeep. VW’s grade: D. Jeep’s grade: A. Not only is it good for their brand, but it was free for them.

sjbooher: 95% of the time, I only see commercials in fast-forward on my DVR. Somehow, I caught this one in real time this week, and thought, “huh, pretty good”. And I specifically noticed the VW branding. I like that it’s a simple, clean idea without a lot of extra who-ha. B+.

NAPA Know How

Friday, April 15th, 2011

jtherkal: Holy horrible, Batman. At first glance this campaign is terrible. It seems to be riding the Subway $5 Footlong song wave, trying to use a catchy song to get peoples’ attention. It has succeeded, but not in the right way. I remember this as something I never want to see again. So naturally, my first thought was to give it a massive F. But upon closer inspection there are a few factors to consider. 1. I’m not a car guy, so I was probably never the target. But if you look at it from the target’s POV–that being gearheads and NASCAR buffs–then maybe a silly country music song is just what the doctor ordered. 2. maybe they intended it to be terrible. There are a few phrases SJB and I have been using for years that seem to apply here: “So bad it’s good.” And, “If it’s going to be bad, it might as well be the worst.” This is so bad, that in some ways maybe it’s good. And maybe once they realized it was bad, they just went all in and made it the worst.

So for the first time ever, I’m giving this an F. And an A!

sjbooher: That is amazing commentary, JT. I saw this one and had very similar thinking, except I like the song. What I didn’t understand is why they didn’t put the singer more in character. Short of dressing the singer in country western gear, I’m not sure how you do that, but that’s what I’m a critic and not an ad writer. Herkal almost has me convinced, though, hmmm. A. I think if I saw this 10 times I would eventually be singing the song and laughing hysterically.

#4.12 — Shape Ups — Kim Kardashian

Monday, February 28th, 2011

jtherkal: Could have used more skin. A.

sjbooher: Oh, so Joe Montana, Karl Malone and Kareem Abdul-Jabbar weren’t getting the job done? This seems like a better approach, and hey, I like to Keep Up With The Kardashians. B+.

#4.9 — Volkswagen Beetle — Beetles

Monday, February 28th, 2011

jtherkal: The Beetle appeals to a very specific audience. You don’t have to tell us why it’s different, you just have to remind us that it exists. This succeeds in the car-ad saturated space because it doesn’t really show us a car. Which for once is good. And I like the music choice. A-.

sjbooher: Cars! Cars! Cars! I liked this one a lot. Thank you for being creative. Thank you for not showing a car driving around in a city. A.

#4.1 — NFL — TV Shows and Super Bowl Parties

Wednesday, February 23rd, 2011

jtherkal: I like it. I’m already a fan of the NFL, so you don’t have to do anything to convince me to watch more, but this was great. A pure celebration of football and pop culture. A.

sjbooher: Co-sign. A lot of this was CGI-ed, right? How many of the scenes required no editing? Any of them? A.

#3.11 — Chrysler — Detroit Luxury

Tuesday, February 15th, 2011

jtherkal: Yesssssss. I love seeing Detroit. The beautiful. The ugly. The real. Even being from the suburbs of Detroit leaves you with Detroit pride, so I hope some other people in America realized that even a dying city can still be great at the one thing that once made it great. Because it’s all they have left. At first I didn’t like Eminem going into the Fox, with the choir singing, but I’ve since come around. This is the motor city, and this is what we do. A.

sjbooher: Yesssssssssss x 2. The only thing that could, um, get me back behind the wheel is Eminem. It’s a little bit corny and cliche, and I wonder how I would feel if I did not love Eminem and had my own Detroit experiences. I saw R. Kelly in the Fox, if that counts. D, for Detroit. Just kidding, A.

Also, who knew Eminem would be the biggest celeb of Super Bowl Sunday?

#2.15 — CarMax — Kid In A Candy Store

Monday, February 14th, 2011

sjbooher: BUY. A. CAR. Early product placement? Check. Funny gag? Check. This ad leaves me wanting more. Can we get some deleted scenes up in here? It also invites the viewer to join in. Come on, you know people at Super Bowl parties worldwide were firing off more lines to this after it aired. IT’S LIKE A PROSPECTIVE CAR BUYER ON SUPER BOWL SUNDAY. A.

jtherkal: I agree, I could have watched this chain of “I feel like” gags for another :30 seconds or more. I feel like a creative director in a room full of newly hired, college-fresh, female traffic coordinators. Who are loose. I’m docking a half grade due to carmax = carfax in my head. Gotta fix that. A-.

sjbooher: I said Car Facts, not Car Fox! I love the Car Fox.

#2.6 — Teleflora — Faith Hill

Thursday, February 10th, 2011

jtherkal: Low brow schmo brow. I’m giving this an A. My heart told me to. A.

sjbooher: It is what is. Dumb but slightly funny. And at least they stopped with that terrible campaign they ran the past 2 years. For whatever reason though, it all comes down to remembering the name of the company to me, and no matter how many ads I see, I go with 1-800-Flowers or whatever it is. D.

#1.10 — Doritos — Grandpa’s Ashes

Tuesday, February 8th, 2011

jtherkal: Consumer made alert! Predictable alert! But it still made me laugh a little, even though I knew it was coming. I would have liked some sort of false claim about the power of Doritos. C+.

sjbooher: Wait — saying Doritos can resurrect the dead isn’t enough of a “false claim about the power of Doritos”? I liked this one. Feeding a fish Doritos? Hahaha. Also, how are the Doritos “consumer-made” ads so much smarter and better than their Pepsi counterparts? Hmmm. This may call for a federal probe. A.

#1.4 — Doritos — Finger Suck

Monday, February 7th, 2011

sjbooher: Ah, yes. Now it is the time for my yearly lecture on the placement of your product within the ad. Oftentimes, ads go through a long hullabaloo before showing the featured product, losing everyone’s attention in the process. Or sometimes the ad seems awesome and entertaining, but production value overshadows the product leaving everyone remembering the ad and not the featured product. Doritos does not fall in either of these traps. In this ad, and all of their contributions to the Super Bowl, ACTUAL DORITOS SNACK CHIPS are front-and-center. I didn’t like the humor used the first time around, but I loved this one. I’m going to give it a slight deduction because apparently some people where grossed out by the creepy guy, and gross ain’t good for the snack business. A-.

jtherkal: Great spot. I love that quiet, strange humor in the beginning and I sort of wish they hadn’t ended with the pants being ripped off that guy. If he hadn’t torn the pants, but just smelled them instead…but I’m nitpicking at a spot I really like. And one that, again, is made by consumers. I may soon be out of the job. Oh, wait, I am out of the job. A.