sjbooher: Boooorrrrrrrrr-innnngggggg. F.
jtherkal: Idea, bold. A. Effectiveness in breaking such bold news, D-. I guess doing a funny or wild ad for this would have been in bad taste during these tough economic times (drink!). If that’s the case, then don’t air this during the Super Bowl, where quiet and respectful become quiet and forgotten.
sjbooher:Ha, I love it! “Hey, dummy!” is my favorite part, with koala punching a close second. Win. And Kanye co-signed, if that counts. A.
jtherkal: This was perhaps my favorite commercial of the Super Bowl. The repetition gets your attention and burns into your brain. And each of the bits are pretty funny. That lady on the dolphin? Where the hell did that come from? My favorite part is when the guy is drinking gold. “It’s gold.” You’re damned right it is. A+.
sjbooher: Very well done. I personally don’t enjoy it, but everything about this is well executed and probably well-received by the public. It’s creative, pleasant to the senses and all of that. But it reminds me of the creepy Traveler’s umbrella guy. B+
jtherkal: I heard someone say it’s the same as their “Happiness Factory” commercial, which blew everything away a few years back. While I can see the similarities–computer animation, little things interacting with Coke bottle–it’s not quite the same. First, it’s not as good. Second, it’s got bugs in it. I love bugs. It’s fun and reminds me that everyone should enjoy some Coca-Cola. A.
sjbooher: Good. I like avatars, cartoon characters, video game characters — all of that. I also like seing said things mixed into the real world. I also like Coke, especially Coke in a glass bottle with a straw. And now you’re telling me it turns monsters into hot girls? Awesome. A.
jtherkal: Eh. Whatever. I don’t like the song and I don’t really see how this is a Coke commercial. I guess you can do just about anything, then put Coke at the end and it works. I might like this if it was for something else. But it’s not. C-.
sjbooher: It’s a well-known fact that I love mascots, and Chester the Cheetah is an awesome one. This produced a legit lol situation. Look how cool he is… who doesn’t want to be the Cheetos Cheetah? A.
jtherkal: For some reason I want to not like this, but I do. To the surprise of many, I’m a fan of pigeons. And when he has that hawk-hood on one at the end and says “Give daddy a kiss,” I became a fan. But through the Super Bowl “gotta stand out filter” this loses some points. B+.
jtherkal: The only things certain in life are death and taxes. The premise of this seems like it should be funny, but for some reason the ad doesn’t pay off. And the focus of this is on someone else, not on H&R Block. I also don’t like Death’s voice in this. Average. C.
sjbooher: I like everything about it, including when Death tells the guy he’ll seem in 8 days, and the dumb parking validation joke. Good work. A.
jtherkal: eTrade is holding on to the talking baby ads. And why not, they’re simple, funny, recognizable. And you can have that baby talk about anything. Do I remember what service they’re selling? Nope. But I remember the brand, and I remember “take these broken wings…” A-.
sjbooher: Yep, I give up. Count me in. My mom loves these too, if that counts. A.
jtherkal: They finally show the product at the end. I’m not really a fan of this whole campaign, and this hasn’t really done anything to change my mind. If anything, I like it less than the other ad. D.
sjbooher: I love this campaign, and this ad only strengthens the case. The music, look and feel of this campaign conveys superiority and dignity, much to the contrast of the buffoonery that is the trademark of quasi-competitor Sobe Lifewater. A.
jtherkal: From the time that rhino comes charging through the door, to the clever wrap-up “maybe you should get a dog,” this ad is a winner. I like the message, I love the execution, great. A.
sjbooher: Ha, look at that wild boar in the backseat with Granny! A is for awesome.
jtherkal: Ha! Her mouth goes bouncing down that hill so he doesn’t have to listen to her nag anymore. Then she puts in her mean eyes. We can relate to that, can’t we fellas, huh? Bitches be talkin’. I like Mr. Potatohead and I like this. A.
sjbooher: Kind of good. But didn’t the brakes save the potatoes and not the tires? Whatever. C.