Archive for the ‘B minus’ Category

Carl’s Jr. Miss Turkey vs. Axe Shower Gel

Monday, May 2nd, 2011

sjbooher: Here I present two classic, “women as object” ads. The question at hand: which is better, the blatant, simple, give it to me straight version (Carl’s Jr.), or the hide-it-behind-comedy-and-creativity version (Soap dance). I say Carl’s Jr. I respect a person’s attitude/opinion/etc. more if they do not hide behind some illusion and try to dress it up to be something it is not. Both get C-, if only because this brand of ads probably works to some degree, or it would not be so prevalent. At least I hope this brand of advertising is not both tasteless AND ineffective.

jtherkal: No contest for me. I think if you check waaay back on this blog, maybe you’ll find me giving an A+ to the Paris Hilton Car Wash ad for the same burger chain. I’m a fan of Carl’s Jr.’s blatant attempt to combine my meat with a piece of meat. Sometimes I don’t like self-aware advertising, but I think the gimmick and writing here are clever enough. Ms. Turkey! And on her bathing suit…little Turkey Burgers. And that’s just the way it is. Great. A-.

As for the Axe one, there have been a lot of ads done in this category that are virtually the same. This is evidence that either it’s getting hard to do really good ones, or someone is getting lazy. I don’t really like the music, I’m not buying that part of the guy’s washing routine is the exact same motion as untying a bikini, and I’m left wanting my implied nudity when the girls don’t finish the ritual. Still, those girls are hot. I’m buying some Axe. B-. For babes minus bikinis.

Fanta — CGI Fanta World

Friday, March 25th, 2011

jtherkal: Nooooooooooo! Noooooooooo! You killed off the Fantanas, those four vibrant, beautiful ladies who sang catchy songs about Fanta? I can’t tell you on how many levels this is the wrong move. First, everyone knows that all you need to be successful in advertising is a catchy song (sorry Arby’s). And “Don’t You Wanna Fanta” was it! You look hot in all that plaster, drink some Fanta, faster, faster! Brilliant. Second, never replace hot girls with CGI people who have strange worm lips. And third, the Fantanas were an icon. When I tried to find the original spot on YouTube, I had to sort through all kinds of remixes and imitations, etc. That’s the ultimate success, when people are remaking your ad! Fail fail fail. F.

In related news, I had one roommate, who whenever he introduced me to people would say that I write ads and that I wrote the Fanta commercials, which is false. I wish I had.

sjbooher: The only reason this is not an A for me, is because I agree that they should not have stopped the old campaign. It was very memorable, catchy, all that. I like this new on too though… but I doubt it has the same impact.

(sorry for the poor quality, best I could find)

#4.10 — Mercedes — Through The Years/Puffy

Monday, February 28th, 2011

jtherkal: Eh. Sort of cute. Funny that they got P. Diddy to star in it. I can see that meeting now…

CREATIVE: …and then one of the cars belongs to Puffy.
MERCEDES: Puffy?
CREATIVE: Yeah, you know, P. Diddy?
MERCEDES: Huh?
CREATIVE: Puff Daddy.
MERCEDES: Oh, I’ve heard of him. That’s who the kids like now?
CREATIVE: Ummmm…yeah, sure, that’s who they like…
MERCEDES: Can kids afford our cars?
CREATIVE: No, only old rich people can.
MERCEDES: Makes sense to us. Let’s do it.

C+.

sjbooher: Yeah, the Puffy part definitely seemed forced, as if the spot was basically complete and then they had to stick him in there. I do like seeing all the different cars, over the years. B- CARS!

#4.8 — Bridgestone — Beaver Life Saver

Monday, February 28th, 2011

jtherkal: Oh, I get it. The beaver is repaying the favor. In this year’s crop of terrible ads, this wasn’t the worst. But it was far from great. I think the idea was probably sound, but along the way there are decisions that could have been made to really play up the drama. Build the story. Show the beaver’s family at home, in the den. Show the beaver rushing to get to the bridge in the rain, so he can save his friend. And so on. B-.

sjbooher: Cars! I never realize tire commercials are for tires until way too late, but that might just be me. I liked this one, but I think, in retrospect, I was grading on a curve. It’s not as good the 2nd time I watch. I’ll downgrade to B-.

#4.7 — Pepsi Max — Mind Reading Date

Wednesday, February 23rd, 2011

sjbooher: The hits just keep on coming from Pepsi Max. Lowest common denominator again? Awwww yeah, again and again! Word to Wu-Tang. F.

jtherkal: Pepsi Max didn’t do itself any favors by not really publicizing the fact that these were made by consumers. I think 99% of America thinks these were professionally produced ads. I guess they were still approved and sponsored by Pepsi, so they’re still at fault for this year’s trash. I guess I like the lowest common denominator, though, because at first I was on board with this. Then they both think they want that Pepsi Max, which would clearly never happen. B-.

sjbooher: Also, why doesn’t he just order a PepsiMax? Also, what restaurant plays violin music, then serves drinks in a can with no glass and/or ice?

#4.6 — Hyundai — Hybrid

Wednesday, February 23rd, 2011

jtherkal Anthemic illustration of simple statement alert. What if we always settled for the first thing that came along? Then we would never have watched fifty more car ads. This gimmick at least made me pay attention. Did I think the payoff was worth the wait? Nope. B-.

sjbooher: Gimme a C! Gimme a A! Gimme a R! Gimme a S! Whadda ya have? CARS! Yeah, this one is pretty clever, at least. A few of the scenarios were kind of funny, but it seems like they could have done better. And I highly the doubt the actual first hybrid car is used by many people. C+

#3.2 — eTrade — New Baby

Tuesday, February 15th, 2011

jtherkal: I’m curious to hear your take on these baby spots now that you have your own baby. Me? I love them. Always have, always will. The writing is good (”That’s actually a perfect Enzo.”), they’re easy to remember since we’ve been seeing them for years, and they have babies in them. In this one, the finger on the mouth with a shush kills me. You’re welcome. B+.

sjbooher: I give up. I don’t like it, but who am I to deny the people? B-

#2.10 — Coke — Fireworks Dragon

Thursday, February 10th, 2011

jtherkal: After the smashing success of “happiness factory” someone at Coke must get it stuck in their gourd that they have to produce some sort of epic animated spot every year. So this one takes us to some fantasy world where some things I don’t care about are being attacked by some other things I don’t care about and then a dragon shoots fireworks out of his mouth. Should I be happy? What if the things in the fort were a bunch of rapists and killers? Personally, I wanted to see a battle. Give me Minas Tirith! D.

sjbooher: The Happiness Factory sounds like something I would hate. This, on the other hand, is something I love. That Coke made that dragon shoot fireworks! Was that before or after it gave him diabetes? Sigh, I did say I would heretofore pick Coke poison over Pepsi poison, but I digress. My only problem about this one is that I don’t completely understand it. The dragon is with the enemies, right? So then why would the enemies run because the dragon made fireworks? They might be pissed that the lost their big weapon, but at worst they would respectfully retreat and not run around like chickens with their heads cut off. B-.

#2.8 — Motorola Xoom — Faceless Drones

Thursday, February 10th, 2011

jtherkal: In case you weren’t going to think it, they went ahead and put 1984 on the tablet at the start. This got my attention, but then did very little with it. I do like the subtle jab at Apple, where all the drones have what appear to be ipod earbuds in. What you didn’t do was actually show me how it’s different or better. B-.

sjbooher: Cars! Ca… oh, wait. Put me in a white jumpsuit all day… lobotomize me… whatever, I just don’t want to be THAT guy. And really? Putting 1984 on the tablet? Might as well go ahead and have a narrator yell, “Get it?”. Apple wins. Motorola loses. Fail. F.

#2.5 — Budweiser — Wild West Clydesdales

Wednesday, February 9th, 2011

jtherkal: If…IF…they hadn’t run spots prompting you to look forward to the reveal in this spot, it would have scored higher with me. Maybe. I don’t hate it, I don’t love it. I guess Tiny Dancer isn’t my thing. And if it was, I would have wanted to see more. Take it a little further. C.

sjbooher:Clydesdales! Love ‘em. I liked this one a lot until whatever that song is at the end. I don’t know anything about Tiny Dancer. I think this successfully stuck Budweiser in my head though, so overall success. And maybe their best use of Clydesdales in awhile? B-