Archive for the ‘B plus’ Category

2011 Tiguan Piñata: Volkswagen Commercial

Thursday, June 9th, 2011

jtherkal: Wait, this isn’t a Jeep commercial? Every time I see this, I’m shocked that it’s not a Jeep commercial. To me, it is a Jeep commercial. Sorry VW, you’re advertising for Jeep. VW’s grade: D. Jeep’s grade: A. Not only is it good for their brand, but it was free for them.

sjbooher: 95% of the time, I only see commercials in fast-forward on my DVR. Somehow, I caught this one in real time this week, and thought, “huh, pretty good”. And I specifically noticed the VW branding. I like that it’s a simple, clean idea without a lot of extra who-ha. B+.

#4.12 — Shape Ups — Kim Kardashian

Monday, February 28th, 2011

jtherkal: Could have used more skin. A.

sjbooher: Oh, so Joe Montana, Karl Malone and Kareem Abdul-Jabbar weren’t getting the job done? This seems like a better approach, and hey, I like to Keep Up With The Kardashians. B+.

#4.11 — Camaro — Transformer

Monday, February 28th, 2011

jtherkal: Holy crap, didn’t anyone see how terrible the last Transformers movie was? I guess if you have to be associated with that movie, this is a pretty good way to make it seem fun. I can’t believe he threw that mascot. I want to hate this, but I don’t. At the very least it stood out amongst the overwhelming crop of car ads. B+.

sjbooher: Cars. I literally can’t do it any more. C-.

#3.4 — Mini Cooper — Cram In The Boot

Tuesday, February 15th, 2011

sjbooher: What? Oh, almost forgot… Cars! Cars! Cars! Buy A Car! F.

jtherkal: I don’t know if that’s just car commercial fatigue, or if you’re not happy about the reference to anal here, but I think F is a bit harsh. I like sex jokes of all types and I’m sort of surprised they got away with what is essentially a guy shoving a six foot sandwich up a car’s ass. Yeezy taught me. B+.

#3.2 — eTrade — New Baby

Tuesday, February 15th, 2011

jtherkal: I’m curious to hear your take on these baby spots now that you have your own baby. Me? I love them. Always have, always will. The writing is good (”That’s actually a perfect Enzo.”), they’re easy to remember since we’ve been seeing them for years, and they have babies in them. In this one, the finger on the mouth with a shush kills me. You’re welcome. B+.

sjbooher: I give up. I don’t like it, but who am I to deny the people? B-

#2.12 — Snickers — Richard Lewis

Monday, February 14th, 2011

sjbooher: I love the diva version of these, and I liked the Richard Lewis portion of this one. There’s just something about the transformation shot that makes me laugh every time. Roseanne though? I could have done without here. I do not really consider this “Super Bowl level” either, as it continues a previous campaign but with LESS star power. C-

jtherkal: The first time I saw it, I didn’t even realize it was Roseanne. Shouldn’t she be fatter and uglier? If I was the director I would have insisted she put on 25 pounds, a flannel shirt, and no make-up. Even without realizing it was her, I still like this. The writing is sharp, I like the gag. However, using an established formula in a Super Bowl doesn’t stand up to me as much as introducing something new. Unless it’s an outrageous version of the formula. Anyways, B+.

#2.2 — Chevy Volt — Historic Inventions

Wednesday, February 9th, 2011

jtherkal: Let me say it for you SJB. Cars! Cars! Cars! Cars! But this car is different. It’s the Chevy Volt and we all better know about it. Although the ad is a little quiet, I think it does get your attention and lets you know whatever they reveal at the end is probably some big invention. And in this case I would agree. The cuts between scenes have a nice play where one action leads to the next action, but I do think they missed an opportunity to have the end line, “…in a garage, and now…in your garage.” Boom. Done. B+.

sjbooher: Buy a car! How pretentious can you be? Your “invention” does not even compare to the scraps these other inventors threw in the garbage on their march to the top. An electric car? Don’t we have that? And if this is something different, you have not made that clear. D-

#1.3 — Audi — Rich Folk Jailbreak

Monday, February 7th, 2011

sjbooher: Cars, cars and more cars! Cars everywhere! Buy our cars! Super Bowl XLV was definitely the year of the car ad and this is your typical over-done, over-thought Super Bowl production. They gave it a whirl, and had a decent idea, but did not quite pull it off. G for Kenny G, the only saving grace.

jtherkal: Overall I liked it on first viewing. The Kenny G joke is enough to make you remember the spot, I like “release the hounds” in just about any context, and I walk away remembering Audi’s stance on old vs. new luxury. On closer inspection, it could have been sharper. I don’t think you had to say “I love this song,” we already get the joke. The “hoodwinked” and “scandalous” lines were both pretty lame. And why was new luxury locked in the same cell as old luxury? B+.

#4.15 — Denny’s — Chickens and Birthday Cake

Thursday, February 11th, 2010

sjbooher: And one more time… say it with me, now… SCREAMING CHICKENS!!!! YESSSSSSSSSSS!!!!!!!!!!!!!!!!!!! A+.

This is two consecutive years of Denny’s greatness. Nanerpus! Can we get a Screaming Chickens/Nanerpus collabo up in here?

jtherkal: I think I can make that happen. Give me a few days. The Nanerpus has lasting power, as that song is STILL my phone ringtone.

Ahhhhhhh! you’re eating my unborn children! B+.

#4.10 — Taco Bell — Charles Barkley

Thursday, February 11th, 2010

sjbooher: Strictly on the strength of Lamar Odom, the official player of L.O.N. A+. It’s actually probably too all over the place and did not reach the full potential of the idea. And honestly… what % of people watching this broadcast could even recognize Lamar Odom? And is T-Mobile pissed? Fave Five? 5 Buck Box? $5 Footlong? I do like “it rocks blocking shots, on guys with dreadlocks”, though. And even though I would never eat there, if at all possible, it does make me want to eat Taco Bell.

jtherkal: It’s rocka flocka flames lebron flocka james! I don’t even know what that means or why I’m saying it here, but I like it. When I first watched this during the game, I wasn’t paying attention and because I had seen and hated the poetry ad, I thought this would get an F. But this ad was 1000 times better. I like the song, I like Charles’ delivery, I like the randomness. As for Lamar, you’re too wrapped up in your basketball expert world. Get with the Karshadians! Rob’s Dream Factory! Lamar’s gone mainstream. B+.

sjbooher: I thought about the Kardashian factor… but I’m still not convinced. I need a poll conducted.