sjbooher: Very well done. I personally don’t enjoy it, but everything about this is well executed and probably well-received by the public. It’s creative, pleasant to the senses and all of that. But it reminds me of the creepy Traveler’s umbrella guy. B+
jtherkal: I heard someone say it’s the same as their “Happiness Factory” commercial, which blew everything away a few years back. While I can see the similarities–computer animation, little things interacting with Coke bottle–it’s not quite the same. First, it’s not as good. Second, it’s got bugs in it. I love bugs. It’s fun and reminds me that everyone should enjoy some Coca-Cola. A.
sjbooher: It’s a well-known fact that I love mascots, and Chester the Cheetah is an awesome one. This produced a legit lol situation. Look how cool he is… who doesn’t want to be the Cheetos Cheetah? A.
jtherkal: For some reason I want to not like this, but I do. To the surprise of many, I’m a fan of pigeons. And when he has that hawk-hood on one at the end and says “Give daddy a kiss,” I became a fan. But through the Super Bowl “gotta stand out filter” this loses some points. B+.
jtherkal: It’s Hyundai, like Sunday. A fun way to announce you’ve won 2009 North American Car of the Year, and take a jab at your competitors. Nice work. B+.
sjbooher: Did anyone pronounce their name wrong? I think I’ve only ever heard people say it correctly, like smorrectly. Whatever. C-.
jtherkal: You know what? I’m buying this. I hate diet cola and sometimes I get hurt. You’re speaking my language Pepsi Max. I think they could have found more clever slapstick humor jokes (the first one where the saw shoots the wood into his back is good), but overall it delivers the message. Loud and clear. B+.
sjbooher:Awful and stupid. And it is a direct rip off of a recent Milwaukee’s Best campaign. That is all. F.
jtherkal: Maybe you didn’t pay attention. In the Milwaukee’s Best campaign, someone is doing something un-manly (running from a bug, etc) and he gets SMASHED by a giant can that falls from the sky. This is saying men get hurt and they can take it, but that we don’t like diet soda. So it’s different, but that might not make it less awful or stupid, in your opinion.
jtherkal: You had me at bite-a-Dorito-remove-girl’s-clothes. If only you would have stuck with that theme–spend the whole commercial eating Doritos and undressing girls–you would have had a classic sex-food ad. Unfortunately, they put the climax at the beginning. And we all know how much interest we have in something after climax. Not very much interest. B+.
sjbooher: What he said. After that cop turns into a monkey, I thought, “Dang, I wish Oscar Grant had a bag of Doritos.” B+.
jtherkal: A co-worker sent me this. I’m not sure the color is correct, but you get the idea. An under-from-behind shot of a girl’s crotch, with the line “coming soon” on it. Wow. On one level, I think it’s cheap and almost too vulgar. On another level, I have a boner. B+.
jtherkal: I rarely pull a 180 on an ad, but maybe I was in a bad mood when rating this the first time. I’m not coming around to an A+, but the fact that I sing along with the song and that I look forward to seeing that lumberjack and his madcat laughter means this deserves better than a C+. I still don’t really like Heineken. Skunky-ass beer. B+.
sjbooher: Another victory for………….. LIQUID GOOOOOOOOOOOOOOOOOOOOOOOOLLLLLLLLLLLLDDDDDDDD!!!!!!!!!!!!!!!!!!!!!!!!!!
jtherkal: First, does anyone under the age of 40 know who Meatloaf is? And more importantly, if they do, is there anything endearing about Meatloaf, aside from his ridiculous name? There’s absolutely nothing I like about this ad. The song is terrible, the people in it look like no one I’d ever want to be and it does only a mediocre job telling you what the product is. When that kid moves his head in that strange way, it makes me want to punch his stupid face. This is one of those ads that has me scrambling to change the channel when it comes on. F.
sjbooher: Well, we know who Meatloaf is, and we are under 40. After all, we were even in a fantasy sports group with him! Ha — that just made jtherkal feel like his definition of a “nerd”. I love it. I do not love the ad, but I do think it is pretty good. I like musicals in general, so I automatically skew towards liking this, and I think this particular song is clever. I’m not sure what you are listening too, but all it does is describe the product. Maybe you need to watch it again and, um, sleep on it? B+.
jtherkal: The only thing this has going for it is that is plays on the basic truth that buying a new television is one of life’s great moments. It’s sort of a cheap way in to whatever it is they’re advertising. Aside from the idea that shopping for a new television is exciting, I sort of miss what they’re trying to sell. I walk away thinking that I like the commercial, since I love the idea of getting a giant new television, but when I go back and look closer it’s really sort of lame. C-.
sjbooher: But dude… you can use that there little phone box to find out information about your credit card. I think we take for granted the fact that we can use our phones/computers/etc. to find out information like this, but there is a large part of America that is on the other side of the Digital Divide. I really like this ad, much for the reasons you describe. I too love buying tvs. You are also right that the joy comes from something other than the product, but I think that is the case in much of advertising. B+.
jtherkal: I like these commercials. The concept that hotels go out of their way to ensure you write a good review on Hotel.com is a decent one. Not true, but kind of funny. I was going to say that even though I like them, they don’t really make me want to go to hotels.com, but as I was writing this I realized that I feel that way because I’m not actively looking for a hotel. If I was looking for a hotel, I probably wouldn’t know where to start, so thanks to these I now know to go to hotels.com if I want to read reviews. I guess that makes them pretty good. It’s working. It’s wooorkiiing. B+.
sjbooher: Not a fan. I have not laughed once at any of these, despite seeing maybe 3-5 different ones. It is a decent concept, I just do not think they are funny. I have heard people talking about them, though, so that is saying something. As long as Kayak.com exists, however, I personally am not interested. C.
