sjbooher: I think they actually ran the same spot previously reviewed, so instead, here is some comedic gold for ya’ll. The question at this point is, who has the bigger gambling debt — Joe Montana, or Luke Wilson?
jtherkal: Such a skeptic. Are you saying there’s no possible way that Joe Montana tried this product and realized that it’s actually super effective at shaping his calves? Because that’s what I’m saying. There was one point, at about :37 when you can tell he’s laughing as he thinks about how he’s going to kill himself after the shoot. Maybe he was on the Nicolas Cage shopping plan.
I think I have to up my grade for Sketchers for somehow pulling this off. B.
sjbooher: Jesus Christ with the woman-hating. The Super Bowl was the most watched television show EVER. That means people of all types, including, yes, women, were probably watching. Wouldn’t this ad be equally as effective saying your boss ripped out your spine? That sounds like a more likely scenario, anyway. Jim Nantz, go to your room and masturbate to your Masters highlights. Thank you. F-.
jtherkal: F-? How about not. She removed his spine! Get it? He can’t tell his girlfriend that he’d rather watch the game than go to the mall. Although if you’re going to do the “removed his spine joke, shouldn’t she have been pushing him around in a wheelchair? Besides, this ad isn’t hating on women, it’s hating on shopping at the mall. And I think we can all get behind that. Unless you’re some mall-crazy bitch who makes men do things they don’t want to do. B.
sjbooher: You just increased it to F–. I love shopping at malls. I spent the better part of my non-school time in 10th and 11th grade in Ross Park Mall.
jtherkal: Now we’re talking! Super Bowl! Go big or go home! Coke always seems to get it right. Of course, their brand is so strong, they can do just about anything that makes you feel happy and slug a Coke bottle at the end and it’ll work. Still, this is what a Super Bowl ad should be. A.
sjbooher: Awesome effects, dude. I like this one a lot. In these cold winter days, if your product can make the consumer think about a nice summer atmosphere for even a minute, it’s probably a win. A.
jtherkal: I feel like I’ve seen winter in the summer or summer in the winter a bunch of times before. I live in the cold. And no crappy lime-flavored Bud Light is going to make me forget that my feet are numb right now because the floor in my apartment is akin to an ice rink. Winter sucks, but there are beers made for winter. Like Guinness. Not Corona, not Bud Light Lime. Know your place. Also, I just don’t think it’s a very clever idea. Oh, look at me, my six pack turns winter into summer. Blah. D.
sjbooher: You are right on one account, at least. I definitely remember the Coors Light ads that sweep snow in on a hot summer day. So I guess I have to count this as a jack. Downgrade. B.
sjbooher: I wish more people read this so I could find someone that could tell me the word for the emotion that commercials like this one make me feel. Honestly people, help a vocabulary-challenged brother out. The music… the sweet little boy… it’s supposed to make you feel all good inside, then you chuckle at the wind blowing out the candle… then you smile at the end. When I see it, I cringe, and I think “rip my eyeballs out, please.” I guess it’s an interesting way to talk about Wind Energy, though. B-
jtherkal: Wow, rip my eyeballs out, then a B-? That type of feeling is usually warrants an F. Maybe the word you’re looking for is cynical? Or repugnance? This was pretty weak, but in no way did it make me want to rip my eyeballs out. B.
sjbooher: Well, repugnance is what I do feel, but I’m looking for the description of the feeling that causes the repugnance. I literally do not even know how to explain what I am talking about, but I have this feeling often.
sjbooher: Oh, God? Where do I even start? I’ll go with the obvious… “Jump Around”? I do not think there could have been a worse song for this ad. That song is played endlessly during sporting events throughout the country, so much so that it now just blends in with the crowd noise, whistles and pad smashing of football. And unless those astronauts have been on the moon for FIFTEEN YEARS that is not what they are rockin’ in the moon rover. F.
jtherkal: What!? I love Jump Around. And I’m not ashamed to say it. Does Bridgestone make space tires? It says official tires of NFL, not of NASA. I guess this is sort of fun and I bet older people like it. The song would feel hip to someone 40, and those people buy tires. B.
sjbooher: Reading your review makes me want to quit this forever.
sjbooher: Ok, everybody, I’m pretty sure I’m throwing this in Ad Exec Masturbation. Ad Exec 1: “Hey, we’ll get big football players to do ballet!” Ad Exec 2: “Yeah, and we’ll have them dance with our colorful lizards, and the lizards will act cool like you’d expect the football players to be!” Ad Exec 3: “Yeah, and it’ll be colorful! And 3-D! And no one will know! Let’s spend millions! Awesome!”. Nope. Terrible. F.
jtherkal: Ugh. Ray Lewis, really? You need to ask for a bigger contract or something, because this is downright embarassing. I’ve never been a fan of these stupid dancing lizards, and this spot made me want to rub hot wing sauce in my eyes and punch my TV–and I love my TV. F-.
However, I think the 3-D thing needs to be rated on its own. While I agree that not many people knew about it, if you did, it was the probably the biggest phenomenon at your Super Bowl party. At my house, someone brought enough 3-D glasses for everyone, so people were wearing them around all night. And then when the commercials finally came on it was a moment of great excitement. Until the Sobe commercial. Then it was a moment of great disappointment.
Still, they did a bad job letting people know they needed glasses. B.
sjbooher: This is a tv network ad, which probably only airs on their own network, so in a way, it is AEM. But at the same time, if the audience enjoys the ad, it can serve as a brand strengthener (think ESPN and their constant SportsCenter promotion as a success story). As a huge Hip-Hop head, I enjoyed this a lot. It is an animated look at the changing style of Hip-Hop over the years. Fun. B.
jtherkal: It’s a fun little commercial. Doesn’t have quite the attitude that I think Fuse would like. To me it says fun and easygoing, not very edgy. Isn’t Fuse like MTV, not VH1? I think it has more to do with the animation style than the concept itself. Although I’m not sure the concept is even that strong. The clear way to go would be to tell people what you are: a music video channel that actually plays music videos! I don’t feel very strongly either way about this one, though I would have liked to see some Hammer pants. C+.
sjbooher: Nothing too groundbreaking here, but I do enjoy this ad. The song is safe, AKA not much potential for annoyance, but not really catchy. The visual effects showing the phones “blooming” are pleasing to the eye. I’m not sure there is much here to convince me to buy the phone, though, other than strictly the positive vibes from the ad, and the buy one get one free deal. Above average, but not great — B.
jtherkal: I agree, nothing remarkable about this, but it does leave me with a positive feeling. I like the song and the flowers look sort of cool. I couldn’t tell you what phone it’s for, or why that phone is good, or anything of the sort. Hard to give this much better than a C+.
jtherkal: Not long ago we rated a Dove shampoo ad, and we rated it poorly. Most advertising targeting females, especially in the beauty industry, is entirely forgettable. This one is not. It delivers the message in a funny, memorable way. Someone out there understands that girls are smart enough to get jokes and that when people laugh, they remember. This may suffer from a slight case of “forget what product it’s for,” but overall I think we’ll start seeing more and more ads that target girls in this way. In my opinion, it’s smart. A-.
sjbooher: Hahahahahahahaha. Very funny, like TBS! “No she did not just do the crazy head twirl, girlfriend! Hell-to-the-naw!” Everything he just said, but downgraded a little more because of the lack of product focus. B.
