Archive for the ‘C minus’ Category

T-Mobile Lady

Monday, May 2nd, 2011

sjbooher: This lady is in my nightmares. Her series of T-Mobile ads have been all over the NBA Playoffs broadcasts. I watch almost all of my basketball on DVR tape delay, so I have never actually watched any of these in their entirety. I have seen them a bajillion times on fast forward, though. For a grade I’ll go with D-, for their effect in that context. I don’t know why, but I can’t stand seeing her, and it gives me a bad feeling towards T-Mobile. However, the bigger issue, is why don’t more ads take advantage of the DVR factor? A few (the series I think of is a set of ads during Mad Men that tried to mimic the look of the show, trying to trick you into stopping your fast forward) have tried to account for DVR, but why not more? Maybe I overestimate how many people use DVR, but it seems like more should be done. Maybe ads that look “real speed” in fast forward. Maybe more tricks like the Mad Men series. Ya’ll are the creative ones though, you tell me.

jtherkal: This isn’t good, but it isn’t that bad. I don’t like attacking the Apple ads unless you’re actually going to do cutting, seriously funny ads. It’s like someone who is not cool trying to be cool by making fun of the cool kids, only to make it more apparent how not cool they truly are.

About the woman, I think maybe you don’t like her for the following reasons: 1. That dress is ugly. 2. She has sort of a bitch-face, you know? Like Claire from 90210. That’s the best I can do to describe it.

To address your DVR question, I’ve made that suggestion on several campaigns, as I’m sure others have. But you seldom, if ever see them. There are some like the ones you mention that try to trick you. I like those. And then some like the old Apple iPad ad, which basically, if you see it in DVR-FF appears to be a series of titles you can read. Those are okay. Anyways, we’re talking about this T-Mobile ad, right? I guess I mostly think: people use T-Mobile? C-.

#4.11 — Camaro — Transformer

Monday, February 28th, 2011

jtherkal: Holy crap, didn’t anyone see how terrible the last Transformers movie was? I guess if you have to be associated with that movie, this is a pretty good way to make it seem fun. I can’t believe he threw that mascot. I want to hate this, but I don’t. At the very least it stood out amongst the overwhelming crop of car ads. B+.

sjbooher: Cars. I literally can’t do it any more. C-.

#3.10 — CarMax — Olden Days

Tuesday, February 15th, 2011

jtherkal: Carmax. Carfax. Cartracks. Carstacks. Caracks. It was a little bit funny, but I didn’t walk away knowing anything more than I did before, nor did I remember who the spot was for. Fail. But slightly better than failing. C-.

sjbooher: I can’t handle it any more. Cars. Stop. Pass.

#2.13 — CareerBuilder — Chimps In Cars

Monday, February 14th, 2011

sjbooher: Phew… thought we were not going to get our annual serving of chimps there for a minute. I didn’t think this was funny, though, and I don’t think that chimps are so associated with CareerBuilder that they can afford to wait so long to tell you what they are advertising. C for chimps.

jtherkal: Careerbuilder? Careersite? Jobhunter? I don’t like career sites. The only one I remember is If you asked me, I could have told you this was for a job site, but I probably couldn’t have named the site. This was average at best. But probably not even that. C-, only because I like watching that car get smashed up.

#2.12 — Snickers — Richard Lewis

Monday, February 14th, 2011

sjbooher: I love the diva version of these, and I liked the Richard Lewis portion of this one. There’s just something about the transformation shot that makes me laugh every time. Roseanne though? I could have done without here. I do not really consider this “Super Bowl level” either, as it continues a previous campaign but with LESS star power. C-

jtherkal: The first time I saw it, I didn’t even realize it was Roseanne. Shouldn’t she be fatter and uglier? If I was the director I would have insisted she put on 25 pounds, a flannel shirt, and no make-up. Even without realizing it was her, I still like this. The writing is sharp, I like the gag. However, using an established formula in a Super Bowl doesn’t stand up to me as much as introducing something new. Unless it’s an outrageous version of the formula. Anyways, B+.

#2.9 — BMW Diesel — Dirty Air

Thursday, February 10th, 2011

jtherkal: Again, in the carapalooza that was this Super Bowl’s advertising, this didn’t do anything to make me care. I guess I’m not BMW’s Diesel engine audience. Yawn. D.

sjbooher: CAAAAAAAAAAARRRRRRRRRRRRRRRRRSSSSSSSSSSS!!!!!!!!!!!!!!!!!!!!! This is completely out of hand at this point. Although I prefer it to last year’s “trash on women”-palooza. I liked this one, though. That shiny BMW looks crispy clean coming out of Dirty Diesel World. Still, it’s far from standing out and officially puts BMW all over the place on Super Bowl Sunday. My gut says that a consistent campaign that beats the viewer over the head with the same idea > a bunch of ads covering different topics. That’s where our non-existent research team comes in. C-

#2.7 — BMW — Designed In USA

Thursday, February 10th, 2011

jtherkal: Does it make sense that this would run during the Super Bowl? I guarantee no one remembers this spot. It is the most average spot of the night, and because of that, it’s below average. They did get a few “Friday Night Lights” style shots in there. So now it has something to do with football! And the Super Bowl! On any other night I’d give this a B-. But in the Automobile Advertising Super Bowl, C-.

sjbooher: Cars! Cars! Cars! Buy a car that was made in the USA! CARS! J-T-Herrrrrrrrrrrrrrrrrrrrrrrrrrrrr-kal nailed it. I wrote down “Boring. Not Super Bowl”. Also it gives me that feeling I’ve never figured out the word for. And it makes BMW’s seem cheaper than they are, when they put the emblem on like it’s a sticker. D-.

#4.11 — Doritos — Gym

Thursday, February 11th, 2010

sjbooher: D. For dumb. And for Doritos.

jtherkal: Let me see if I have the formula right. Begin with stupid, somewhat predictable joke situation. Follow with some sort of slapstick comedy. Make $500,000. Can I get a film crew, a donkey, a blindfold, a wiffle-ball bat, and a bag of Doritos. And go ahead and put in a bid for that 1BR in the East Village. I’m about to have some dough. C-, for Dorito suit craftsmanship.

#3.13 — Round Up

Thursday, February 11th, 2010

jtherkal: It’s not a bad ad. It’s not a good ad. It’s just bad during the Super Bowl. C-.

sjbooher: Done and Done. Word to Bill Simmons. C-.

#3.11 — Google — We Are A Search Engine

Thursday, February 11th, 2010

sjbooher: So wait a minute… Google is a website where you can type things into a box, and it points you to other pages? Revolutionary. Apparently this has been available online for months, and people love it… so who am I to judge? C-

jtherkal: Yeah, these have been around for awhile. They’re nice little videos, and I think in the Super Bowl clutter, this stood out. However, your sarcasm is well placed. Google doesn’t really need to advertise their search service. I think they have so much money they just can’t figure out what to do with it all. Spend on. B+.