Archive for the ‘C plus’ Category

Carl’s Jr. Miss Turkey vs. Axe Shower Gel

Monday, May 2nd, 2011

sjbooher: Here I present two classic, “women as object” ads. The question at hand: which is better, the blatant, simple, give it to me straight version (Carl’s Jr.), or the hide-it-behind-comedy-and-creativity version (Soap dance). I say Carl’s Jr. I respect a person’s attitude/opinion/etc. more if they do not hide behind some illusion and try to dress it up to be something it is not. Both get C-, if only because this brand of ads probably works to some degree, or it would not be so prevalent. At least I hope this brand of advertising is not both tasteless AND ineffective.

jtherkal: No contest for me. I think if you check waaay back on this blog, maybe you’ll find me giving an A+ to the Paris Hilton Car Wash ad for the same burger chain. I’m a fan of Carl’s Jr.’s blatant attempt to combine my meat with a piece of meat. Sometimes I don’t like self-aware advertising, but I think the gimmick and writing here are clever enough. Ms. Turkey! And on her bathing suit…little Turkey Burgers. And that’s just the way it is. Great. A-.

As for the Axe one, there have been a lot of ads done in this category that are virtually the same. This is evidence that either it’s getting hard to do really good ones, or someone is getting lazy. I don’t really like the music, I’m not buying that part of the guy’s washing routine is the exact same motion as untying a bikini, and I’m left wanting my implied nudity when the girls don’t finish the ritual. Still, those girls are hot. I’m buying some Axe. B-. For babes minus bikinis.

#4.10 — Mercedes — Through The Years/Puffy

Monday, February 28th, 2011

jtherkal: Eh. Sort of cute. Funny that they got P. Diddy to star in it. I can see that meeting now…

CREATIVE: …and then one of the cars belongs to Puffy.
MERCEDES: Puffy?
CREATIVE: Yeah, you know, P. Diddy?
MERCEDES: Huh?
CREATIVE: Puff Daddy.
MERCEDES: Oh, I’ve heard of him. That’s who the kids like now?
CREATIVE: Ummmm…yeah, sure, that’s who they like…
MERCEDES: Can kids afford our cars?
CREATIVE: No, only old rich people can.
MERCEDES: Makes sense to us. Let’s do it.

C+.

sjbooher: Yeah, the Puffy part definitely seemed forced, as if the spot was basically complete and then they had to stick him in there. I do like seeing all the different cars, over the years. B- CARS!

#4.6 — Hyundai — Hybrid

Wednesday, February 23rd, 2011

jtherkal Anthemic illustration of simple statement alert. What if we always settled for the first thing that came along? Then we would never have watched fifty more car ads. This gimmick at least made me pay attention. Did I think the payoff was worth the wait? Nope. B-.

sjbooher: Gimme a C! Gimme a A! Gimme a R! Gimme a S! Whadda ya have? CARS! Yeah, this one is pretty clever, at least. A few of the scenarios were kind of funny, but it seems like they could have done better. And I highly the doubt the actual first hybrid car is used by many people. C+

#4.5 — Bud Light — Dog Sitting

Wednesday, February 23rd, 2011

jtherkal: Okay, you had me interested at the beginning, and then somehow the rest is just a letdown. I guess I didn’t expect him to turn the dogs into servants. And if those dogs were so smart, they would have told that guy to fuck off. It’s a pretty standard Bud Light spot. C+.

sjbooher: Guess Michael Vick wasn’t invited to that party. Ohhhhhhhhhhhhh!!!!!!!!!!! C.

#4.4 — Cars.com — Talking Cars

Wednesday, February 23rd, 2011

jtherkal: Them cars is talking! This was average at best. Again, lost in a sea of car commercials. C+.

sjbooher: Caaaaaaaaaaaaaaaaarrrrrrrrrrrrrrrrrsssssssssssssssssssssssssssssssss! Talking cars! Sexist cars! Did the Pepsi Max people write this? F.

#3.9 — Stella Artois — Adrien Brody

Tuesday, February 15th, 2011

sjbooher: Stella Artois WOULD have Adrien Brody performing in a Speakeasy. I like it. You are what we thought you were. It’s probably good if everyone hated it. The people that hated it are supposed to hate it. It is still not that great, in and of itself, so I can only go as high as C+. I should give it an A just for not being about cars.

jtherkal: What? Terrible. Za! Za! Za! F.

#2.16 — Sony Ericsson — Sweatshop Robot Thumbs

Monday, February 14th, 2011

sjbooher: Creepy. If all this is happening in some Asian country or area, how did they end up with Caucasian thumbs? Apparently that green thing is some sort of mascot for some product. I don’t get it. This is very elaborate, yet, very narrowly focused. D.

jtherkal: SJB, we all know to have illegal surgeries sometimes you have to go to Asia or Mexico, where you can purchase organs. I think that thing is for some sort of Android device? I can certainly say there was probably a better way to announce your phone is becoming a PSP, if that’s what’s happening. This was creepy enough to get my attention, however. C+.

#2.4 — Verizon — iPhone Porn

Wednesday, February 9th, 2011

jtherkal: They must have been holding on to that for months, just waiting. Obvious. Not Super Bowl worthy, aside from the fact that iPhone on Verizon is huge news. Which should have warranted a Super Bowl style spot, not just a normal spot that you paid $3 million to run. D.

sjbooher: I love iPhone porn, but I hate the Verizon guy. I wish he would go away. They mailed it in, for sure. C+

#1.10 — Doritos — Grandpa’s Ashes

Tuesday, February 8th, 2011

jtherkal: Consumer made alert! Predictable alert! But it still made me laugh a little, even though I knew it was coming. I would have liked some sort of false claim about the power of Doritos. C+.

sjbooher: Wait — saying Doritos can resurrect the dead isn’t enough of a “false claim about the power of Doritos”? I liked this one. Feeding a fish Doritos? Hahaha. Also, how are the Doritos “consumer-made” ads so much smarter and better than their Pepsi counterparts? Hmmm. This may call for a federal probe. A.

#1.2 — Doritos — Dog Smashes Glass Door

Monday, February 7th, 2011

sjbooher: In an overall impressive night for Doritos, this was the low-man on the totem pole. I’ll praise them later, but for this one it comes down to the fact that I’m not a sucker for the slapstick. D-

jtherkal: You have to remember that these are all still made by people, not Doritos, so overall their program is working. People get fired up to make these and the production quality is getting better and better. That being said, I didn’t love this one. But it does capture people’s attention, and I was curious to see…will the dog smash through the glass? But no, the whole door falls. Not great. C+.