Archive for the ‘Celebrity’ Category

Dove Men Care — Bobby Hurley

Tuesday, March 22nd, 2011

sjbooher: ARE. YOU. KIDDING. ME. What’s next Jeffrey Dahmer for Heinz ketchup? Osama Bin Laden for Water Babies suntan lotion? How about throwing Kim Jon-Il in the adidas “All In” campaign? Look, I am a Michigan alum and a Carolina fan since a young kid, so I know I’m biased. But the Duke basketball team is one of the most hated, if not the most hated, team in college athletics! And they are personified most by either Hurley or Christian Laettner! And THAT is whom you pick as your spokesperson? Good thinking. I’m guessing a lot of people felt the same way, because by Duke’s second tourney game this weekend they had switched this spot out for one featuring Magic Johnson. Amazing. What are you doing? F.

jtherkal: I didn’t dislike this ad when I first saw it. Probably because I didn’t remember it. And I didn’t remember it because I didn’t notice it. So that’s not a good start. However, if the tag line is “comfortable in your own skin” it makes perfect sense. Bobby doesn’t care that you don’t like him or that you hate Duke. He’s comfortable being that guy. Bobby knows, haters gonna hate. But that doesn’t mean he can’t use soap. That being said, this felt cheap. Like some college kid made it with iMovie. Maybe Bobby was the only person those college kids could get. D+.

sjbooher: I hope Dove is comfortable in it’s “selling less product” skin.

Adidas — All In

Tuesday, March 22nd, 2011

jtherkal: Adidas is launching it’s largest advertising campaign ever, with the likes of Derrick Rose, David Beckham, Katie Perry, Dwight Howard, Lionel Messi, B.O.B., and *fights gag reflex* Notre Dame. There are some things I like about this, and some I don’t.

First, I like “all in” as a tag line. If this is the new direction, I think there’s tons of room to do great work against it. Although I also love “impossible is nothing,” so I’ll miss that. I like that they include the “lesser” sports. Girl’s lacrosse! I love blending off-field style with on field talent, and Adidas is definitely a fashion/sport brand.

But there’s something off about this spot. The music doesn’t do it for me, doesn’t get me fired up, and doesn’t quite match the tone of the footage. And for some reason it feels kind of generic, despite all the star power. That being said, I’m looking forward to a possible ad war between Nike and Adidas. Nike has been at the top for so long, it’s time for Adidas to come out swinging.

And really, they have ND scoring on Michigan in there? Have they been around for the last two years? Shoelaces! Drop half a grade for that. Solid B.

sjbooher: “All In” is ridiculously overused at this point… so they got off on the wrong foot with me. Then they just show a bunch of highlights, barely spotlighting their brand or their products. Well, the products are probably there, but you don’t really know it unless you are really trying to spot them. I don’t get it. Looks like a generic highlight reel to me. 5 people spliced together better reels on youtube of these same stars in the time it took me to write this. And this is the product of their biggest campaign? Full of sound and fury, signifying nothing. Or as Dr. Dre so succinctly put it, you talking loud as a MF, but ain’t saying ish. D-.

#4.12 — Shape Ups — Kim Kardashian

Monday, February 28th, 2011

jtherkal: Could have used more skin. A.

sjbooher: Oh, so Joe Montana, Karl Malone and Kareem Abdul-Jabbar weren’t getting the job done? This seems like a better approach, and hey, I like to Keep Up With The Kardashians. B+.

#4.10 — Mercedes — Through The Years/Puffy

Monday, February 28th, 2011

jtherkal: Eh. Sort of cute. Funny that they got P. Diddy to star in it. I can see that meeting now…

CREATIVE: …and then one of the cars belongs to Puffy.
MERCEDES: Puffy?
CREATIVE: Yeah, you know, P. Diddy?
MERCEDES: Huh?
CREATIVE: Puff Daddy.
MERCEDES: Oh, I’ve heard of him. That’s who the kids like now?
CREATIVE: Ummmm…yeah, sure, that’s who they like…
MERCEDES: Can kids afford our cars?
CREATIVE: No, only old rich people can.
MERCEDES: Makes sense to us. Let’s do it.

C+.

sjbooher: Yeah, the Puffy part definitely seemed forced, as if the spot was basically complete and then they had to stick him in there. I do like seeing all the different cars, over the years. B- CARS!

#3.11 — Chrysler — Detroit Luxury

Tuesday, February 15th, 2011

jtherkal: Yesssssss. I love seeing Detroit. The beautiful. The ugly. The real. Even being from the suburbs of Detroit leaves you with Detroit pride, so I hope some other people in America realized that even a dying city can still be great at the one thing that once made it great. Because it’s all they have left. At first I didn’t like Eminem going into the Fox, with the choir singing, but I’ve since come around. This is the motor city, and this is what we do. A.

sjbooher: Yesssssssssss x 2. The only thing that could, um, get me back behind the wheel is Eminem. It’s a little bit corny and cliche, and I wonder how I would feel if I did not love Eminem and had my own Detroit experiences. I saw R. Kelly in the Fox, if that counts. D, for Detroit. Just kidding, A.

Also, who knew Eminem would be the biggest celeb of Super Bowl Sunday?

#3.9 — Stella Artois — Adrien Brody

Tuesday, February 15th, 2011

sjbooher: Stella Artois WOULD have Adrien Brody performing in a Speakeasy. I like it. You are what we thought you were. It’s probably good if everyone hated it. The people that hated it are supposed to hate it. It is still not that great, in and of itself, so I can only go as high as C+. I should give it an A just for not being about cars.

jtherkal: What? Terrible. Za! Za! Za! F.

#3.3 — Best Buy — Ozzy and Bieber

Tuesday, February 15th, 2011

jtherkal: Ugh. Not only was this not very good, but I had to hear hype about it in advance. That’s right, people are always talking about Super Bowl commercials before the Super Bowl. Consider me officially against that. I like to be surprised. And unless your spot is unquestioningly mind-blowing, keep your mouth shut about it. I just didn’t like this, and when I finally noticed it was a Bieber dressed as an old man in the background at the end, it didn’t help much. F.

sjbooher: Bieber Fever! Bustin’ for Justin! Alliterative B’s — Bieber for Best Buy! I love it. I can’t explain it, but I love it. And ever since Coming To America, I love an “actor” playing multiple roles. I also appreciate that both celebrities involved here are clearly able to poke fun at themselves. It could have been a little better, but B for Bieber.

#2.12 — Snickers — Richard Lewis

Monday, February 14th, 2011

sjbooher: I love the diva version of these, and I liked the Richard Lewis portion of this one. There’s just something about the transformation shot that makes me laugh every time. Roseanne though? I could have done without here. I do not really consider this “Super Bowl level” either, as it continues a previous campaign but with LESS star power. C-

jtherkal: The first time I saw it, I didn’t even realize it was Roseanne. Shouldn’t she be fatter and uglier? If I was the director I would have insisted she put on 25 pounds, a flannel shirt, and no make-up. Even without realizing it was her, I still like this. The writing is sharp, I like the gag. However, using an established formula in a Super Bowl doesn’t stand up to me as much as introducing something new. Unless it’s an outrageous version of the formula. Anyways, B+.

#2.6 — Teleflora — Faith Hill

Thursday, February 10th, 2011

jtherkal: Low brow schmo brow. I’m giving this an A. My heart told me to. A.

sjbooher: It is what is. Dumb but slightly funny. And at least they stopped with that terrible campaign they ran the past 2 years. For whatever reason though, it all comes down to remembering the name of the company to me, and no matter how many ads I see, I go with 1-800-Flowers or whatever it is. D.

#2.3 — GoDaddy — Joan Rivers

Wednesday, February 9th, 2011

jtherkal: Do we still have to watch these? Do we still have to rate these? Do we still not get to see titties? The only thing these have going for them is people can universally recognize them. As terrible. I’ve never wanted to see what happens less, ever. Wait. Nevermind. The movie Valentines Day still holds that title. Don’t be fooled by the title, you should never rent it, not even on Valentine’s Day. F.

sjbooher: Nailed it. And on top of that, aren’t you making the people feel bad about themselves who thought that woman was hot before they realize it’s Joan Rivers? Never a good idea. F.