Archive for the ‘D minus’ Category

T-Mobile Lady

Monday, May 2nd, 2011

sjbooher: This lady is in my nightmares. Her series of T-Mobile ads have been all over the NBA Playoffs broadcasts. I watch almost all of my basketball on DVR tape delay, so I have never actually watched any of these in their entirety. I have seen them a bajillion times on fast forward, though. For a grade I’ll go with D-, for their effect in that context. I don’t know why, but I can’t stand seeing her, and it gives me a bad feeling towards T-Mobile. However, the bigger issue, is why don’t more ads take advantage of the DVR factor? A few (the series I think of is a set of ads during Mad Men that tried to mimic the look of the show, trying to trick you into stopping your fast forward) have tried to account for DVR, but why not more? Maybe I overestimate how many people use DVR, but it seems like more should be done. Maybe ads that look “real speed” in fast forward. Maybe more tricks like the Mad Men series. Ya’ll are the creative ones though, you tell me.

jtherkal: This isn’t good, but it isn’t that bad. I don’t like attacking the Apple ads unless you’re actually going to do cutting, seriously funny ads. It’s like someone who is not cool trying to be cool by making fun of the cool kids, only to make it more apparent how not cool they truly are.

About the woman, I think maybe you don’t like her for the following reasons: 1. That dress is ugly. 2. She has sort of a bitch-face, you know? Like Claire from 90210. That’s the best I can do to describe it.

To address your DVR question, I’ve made that suggestion on several campaigns, as I’m sure others have. But you seldom, if ever see them. There are some like the ones you mention that try to trick you. I like those. And then some like the old Apple iPad ad, which basically, if you see it in DVR-FF appears to be a series of titles you can read. Those are okay. Anyways, we’re talking about this T-Mobile ad, right? I guess I mostly think: people use T-Mobile? C-.

Adidas — All In

Tuesday, March 22nd, 2011

jtherkal: Adidas is launching it’s largest advertising campaign ever, with the likes of Derrick Rose, David Beckham, Katie Perry, Dwight Howard, Lionel Messi, B.O.B., and *fights gag reflex* Notre Dame. There are some things I like about this, and some I don’t.

First, I like “all in” as a tag line. If this is the new direction, I think there’s tons of room to do great work against it. Although I also love “impossible is nothing,” so I’ll miss that. I like that they include the “lesser” sports. Girl’s lacrosse! I love blending off-field style with on field talent, and Adidas is definitely a fashion/sport brand.

But there’s something off about this spot. The music doesn’t do it for me, doesn’t get me fired up, and doesn’t quite match the tone of the footage. And for some reason it feels kind of generic, despite all the star power. That being said, I’m looking forward to a possible ad war between Nike and Adidas. Nike has been at the top for so long, it’s time for Adidas to come out swinging.

And really, they have ND scoring on Michigan in there? Have they been around for the last two years? Shoelaces! Drop half a grade for that. Solid B.

sjbooher: “All In” is ridiculously overused at this point… so they got off on the wrong foot with me. Then they just show a bunch of highlights, barely spotlighting their brand or their products. Well, the products are probably there, but you don’t really know it unless you are really trying to spot them. I don’t get it. Looks like a generic highlight reel to me. 5 people spliced together better reels on youtube of these same stars in the time it took me to write this. And this is the product of their biggest campaign? Full of sound and fury, signifying nothing. Or as Dr. Dre so succinctly put it, you talking loud as a MF, but ain’t saying ish. D-.

Arby’s — Good Mood Food

Friday, March 11th, 2011

jtherkal: Oh jeez. Two years ago I bought stock in Arby’s/Wendy’s. Why? Because I love an Arby’s Roast beef sandwich, and I love the Wendy’s spicy chicken sandwich. I believe in them. But this latest ad has me questioning my belief. I know after the five dollar footlong song everyone thinks they need a clever jingle to sell fast food. But it has to be a song that makes me want to eat your food, not a shotgun. The guy they cast as the main “song host” is easy to hate, the song is not good, not funny, and that chorus at the end where they’re all in the parking lot is the coupe de grace for any hope this had of being even remotely tolerable. This makes even the terrible BK Breakfast song ads seem brilliant. This ad is bad enough to actually make the stock price plummet. Time to sell. F.

sjbooher: I definitely don’t like this. On top of it being bad in and of itself, it’s DERIVATIVELY bad. I feel like 8 other brands have done this. The first thing that comes to my mind is the beer campaign (was it Miller Lite?) where the guy sings “Mr. So-and-So”. Then the bouncing ball on the bottom has only been done 3 quatrillion times. Also, there is too much going on. I was trying to read, listen, look and didn’t catch any of the punchlines. The only positive is “Good Mood Food”. That could’ve worked. I like looking at those 3 words on top of each other. Also, I most likely will never eat an Arby’s sandwich in my life, if that counts. I will dabble in their curly fries, if forced too, though. D-

#3.6 — Hyundai — Kaleidoscope

Tuesday, February 15th, 2011

sjbooher: Cars! Cars! Cars! Buy a car! Brainwash! De-program! Ahhhhhhhhhhhhh!!!!!!!!!!!!!!!!! F. And by the way, “Compact cars truly can get better mileage”? Also, sports cars TRULY can be fast, SUV’s TRULY can be convenient to carry a lot of stuff, and sedans TRULY can be useful for hiding dead bodies in the trunk. If I get a compact car that thang better have good MPG, girlfriend!

jtherkal: I’m sorry, I can’t write this. I just realized that compact cars don’t have to be boring. I have to go buy one now.

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Psyche! D-.

#3.1 — Cars.com — Others Go First

Tuesday, February 15th, 2011

jtherkal: This one got off to a bad start, because I don’t like the first two gags. So I only like one third of the jokes. And again, I’ll bring back the carfax, carmax, cars.com problem, this could have been for any of them, as far as I’m concerned. And I’m not that concerned. D.

sjbooher: Yeah, this is very ordinary. You can’t be ordinary on Super Bowl Sunday especially when Avogadro couldn’t even count the number of car ads this year. CARS! D-

#2.7 — BMW — Designed In USA

Thursday, February 10th, 2011

jtherkal: Does it make sense that this would run during the Super Bowl? I guarantee no one remembers this spot. It is the most average spot of the night, and because of that, it’s below average. They did get a few “Friday Night Lights” style shots in there. So now it has something to do with football! And the Super Bowl! On any other night I’d give this a B-. But in the Automobile Advertising Super Bowl, C-.

sjbooher: Cars! Cars! Cars! Buy a car that was made in the USA! CARS! J-T-Herrrrrrrrrrrrrrrrrrrrrrrrrrrrr-kal nailed it. I wrote down “Boring. Not Super Bowl”. Also it gives me that feeling I’ve never figured out the word for. And it makes BMW’s seem cheaper than they are, when they put the emblem on like it’s a sticker. D-.

#2.2 — Chevy Volt — Historic Inventions

Wednesday, February 9th, 2011

jtherkal: Let me say it for you SJB. Cars! Cars! Cars! Cars! But this car is different. It’s the Chevy Volt and we all better know about it. Although the ad is a little quiet, I think it does get your attention and lets you know whatever they reveal at the end is probably some big invention. And in this case I would agree. The cuts between scenes have a nice play where one action leads to the next action, but I do think they missed an opportunity to have the end line, “…in a garage, and now…in your garage.” Boom. Done. B+.

sjbooher: Buy a car! How pretentious can you be? Your “invention” does not even compare to the scraps these other inventors threw in the garbage on their march to the top. An electric car? Don’t we have that? And if this is something different, you have not made that clear. D-

#1.2 — Doritos — Dog Smashes Glass Door

Monday, February 7th, 2011

sjbooher: In an overall impressive night for Doritos, this was the low-man on the totem pole. I’ll praise them later, but for this one it comes down to the fact that I’m not a sucker for the slapstick. D-

jtherkal: You have to remember that these are all still made by people, not Doritos, so overall their program is working. People get fired up to make these and the production quality is getting better and better. That being said, I didn’t love this one. But it does capture people’s attention, and I was curious to see…will the dog smash through the glass? But no, the whole door falls. Not great. C+.

#1.1 — Bud Light — Hack Job House Redo

Monday, February 7th, 2011

sjbooher: It’s becoming a rite of winter. Bud Light opens the Super Bowl ad-fest with trash. No exception here. It’s basically just mediocre, but the fact that it’s in the leadoff spot gives it an F.

jtherkal: Does the industry really not have better writers? Or do we just have terrible clients? Maybe I’m just out of touch with what America wants, because I don’t want this ad. At least not the way it’s made. D-.

#3.10 — Census — Christopher Guest

Thursday, February 11th, 2010

jtherkal: Someone has been trying to sell a Christopher Guest script forever and they finally did it. Congratulations! You’re an unimaginative failure! Since it’s my job to know something about advertising, I read the trade publications and this has been a bit of a hot topic. The fact that this director appeals only to a certain high-brow, liberal audience, when really something much more mainstream is called for has been stated over and over. And rightly so. Not so much because only a certain type of people like this humor, but rather because it’s so dry and so subtle that you don’t even know what in the world they’re talking about! You don’t know what it’s asking you. And you don’t care. If your job is to tell America the census is happening, explain what it is, and why it’s important, you should never, ever put this on TV. F-.

sjbooher: The Census has a much better ad that appeals to the need of communities to get their proper funding based on the Census info. That one is a win, this one is a fail. D-. I do like Ed Begley, Jr. though, if that counts.