I RATE ADS

sjbooher: The first time I saw this, I saw with my mouth wide open in disbelief, before turning, looking at my wife, and saying, “Seriously?”. Hey AT&T… this had been done 1.56 million times! Well, at least 2 notable times! And 1 was for the product of your MAJOR partner, Apple, for the iPhone, and they did it a million times better. This also seems very much like a rip-off of the famous Budweiser “Waaazzzzuuuuuuuupppp” ad. If you’re going to rip-off, or “cover” classics, you have to improve on them. That definitely does not happen here. Why is everyone so happy to answer the phone? That’s just fake. You are reading a website right now run by two people that absolutely HATE answering the phone. They should have people looking at their phone, realizing who is calling, and shoving the phone back in their pocket. I wish I could do that to this ad. D-

jtherkal: It’s true, I hate answering the phone. Although I have discovered that with my iPhone I can listen to people through the headphones and talk into the phone. That sort of makes it fun. And if you ever answer the phone by shouting “buddy” like the last guy in this ad, I’ll hang up. This ad doesn’t do anything that hasn’t been done before, and it certainly doesn’t do it better. D.

sjbooher: Wow. I’m not even sure where to start. It’s great that Hip-Hop entrepreneur J. Prince is putting out his own make of condoms and attempting to educate his community about the importance of safe sex. Picking one of the the hottest artists amongst our youth is another good idea. So everything is good until we get to the ad itself. First of all, what is this ad for? It’s not immediately obvious that condoms are being advertised. The word “condoms” is in small print and the condoms themselves are camouflaged amongst Weezy’s other strewn belongings. And can you say homoerotic? The words “Go Down Strapped” underneath a picture of a cop behind a bent over Lil’ Wayne? Probably not the picture they meant to paint. D-.

jtherkal: I thought this was an ad for an album. Are we sure this isn’t some sort of joke ad? If it’s not, my associate hit all of the relevant points. F.

jtherkal: Hmmmm, do I want to spray a product on my body that makes my skin peel away like a hard-boiled egg shell? I understand this is some sort of metaphor for peeling away the dirt smell, but this is still kind of disgusting. Take a damned shower.

And Axe, stick to the formula of showing me that spraying your product on me will turn hordes of busty college girls into ravenous sex kittens, hungry with desire for my goods. That is a lie I’d like to believe, not that deodorant is an acceptable substitute for cleanliness. D-.

sjbooher: I just recently saw this one and was planning to post it myself with almost identical analysis. I agree. D-.

jtherkal: Wait, so “whoa” was the word? Huh? Not even the hotness of Carmen Electra could save this terrible ad. Is there some rule about gum ads that they have to be corny and awful? Can someone please make a good fresh mouth gum ad? (well, Orbit might actually be doing this)

Here’s how this should have went. Every fan who comes up to her has bad breath and gets their clock cleaned by the bodyguards in a different way; taser, running double-leg jump kick to the chest, A NET GUN! Then, one smart fan chews the gum before approaching; she says “whoa” and we cut to a scene of her and Emmanuelle Chriqui all oiled up, rolling around on a bed of mint gum tablets. Whoa. D-.

sjbooher: One question and one question only: How does Ice Cube not get this contract? C- (only on the strength of Carmen being hot).