Archive for the ‘D’ Category

2011 Tiguan Piñata: Volkswagen Commercial

Thursday, June 9th, 2011

jtherkal: Wait, this isn’t a Jeep commercial? Every time I see this, I’m shocked that it’s not a Jeep commercial. To me, it is a Jeep commercial. Sorry VW, you’re advertising for Jeep. VW’s grade: D. Jeep’s grade: A. Not only is it good for their brand, but it was free for them.

sjbooher: 95% of the time, I only see commercials in fast-forward on my DVR. Somehow, I caught this one in real time this week, and thought, “huh, pretty good”. And I specifically noticed the VW branding. I like that it’s a simple, clean idea without a lot of extra who-ha. B+.

#4.3 — Cadillac — Raindrop

Wednesday, February 23rd, 2011

jtherkal: Do you think all of the car companies knew that there were going to be 60 car ads running during the Super Bowl? Because if they did, and they put out these boring ads, shame on them. This does nothing to convince me to buy a Cadillac, and unless it was listed here as a Super Bowl ad, I wouldn’t have ever remembered seeing it. D.

sjbooher: Cars, cars, cars… round up all your stupid ads and send them to Mars. I wrote down “nondescript”. There you have it. F.

Also, Cadillac wheels, Cadillac grills, check out the oil my Cadillac spills.

#4.2 — HTC — Global Matters To You

Wednesday, February 23rd, 2011

jtherkal: Boring. How was this a Super Bowl Ad? I like the insight, which has them taking credit for a lot of the innovations Apple developed, but this does nothing to differentiate itself within the Super Bowl Ad bonanza. I guess it’s not a car commercial, which is a start. D.

sjbooher: I have no idea what you are or what you do, other than you are sort of like an iPhone. Hmm, when’s the next iPhone come out? F.

#3.1 — Cars.com — Others Go First

Tuesday, February 15th, 2011

jtherkal: This one got off to a bad start, because I don’t like the first two gags. So I only like one third of the jokes. And again, I’ll bring back the carfax, carmax, cars.com problem, this could have been for any of them, as far as I’m concerned. And I’m not that concerned. D.

sjbooher: Yeah, this is very ordinary. You can’t be ordinary on Super Bowl Sunday especially when Avogadro couldn’t even count the number of car ads this year. CARS! D-

#2.16 — Sony Ericsson — Sweatshop Robot Thumbs

Monday, February 14th, 2011

sjbooher: Creepy. If all this is happening in some Asian country or area, how did they end up with Caucasian thumbs? Apparently that green thing is some sort of mascot for some product. I don’t get it. This is very elaborate, yet, very narrowly focused. D.

jtherkal: SJB, we all know to have illegal surgeries sometimes you have to go to Asia or Mexico, where you can purchase organs. I think that thing is for some sort of Android device? I can certainly say there was probably a better way to announce your phone is becoming a PSP, if that’s what’s happening. This was creepy enough to get my attention, however. C+.

#2.10 — Coke — Fireworks Dragon

Thursday, February 10th, 2011

jtherkal: After the smashing success of “happiness factory” someone at Coke must get it stuck in their gourd that they have to produce some sort of epic animated spot every year. So this one takes us to some fantasy world where some things I don’t care about are being attacked by some other things I don’t care about and then a dragon shoots fireworks out of his mouth. Should I be happy? What if the things in the fort were a bunch of rapists and killers? Personally, I wanted to see a battle. Give me Minas Tirith! D.

sjbooher: The Happiness Factory sounds like something I would hate. This, on the other hand, is something I love. That Coke made that dragon shoot fireworks! Was that before or after it gave him diabetes? Sigh, I did say I would heretofore pick Coke poison over Pepsi poison, but I digress. My only problem about this one is that I don’t completely understand it. The dragon is with the enemies, right? So then why would the enemies run because the dragon made fireworks? They might be pissed that the lost their big weapon, but at worst they would respectfully retreat and not run around like chickens with their heads cut off. B-.

#2.9 — BMW Diesel — Dirty Air

Thursday, February 10th, 2011

jtherkal: Again, in the carapalooza that was this Super Bowl’s advertising, this didn’t do anything to make me care. I guess I’m not BMW’s Diesel engine audience. Yawn. D.

sjbooher: CAAAAAAAAAAARRRRRRRRRRRRRRRRRSSSSSSSSSSS!!!!!!!!!!!!!!!!!!!!! This is completely out of hand at this point. Although I prefer it to last year’s “trash on women”-palooza. I liked this one, though. That shiny BMW looks crispy clean coming out of Dirty Diesel World. Still, it’s far from standing out and officially puts BMW all over the place on Super Bowl Sunday. My gut says that a consistent campaign that beats the viewer over the head with the same idea > a bunch of ads covering different topics. That’s where our non-existent research team comes in. C-

#2.6 — Teleflora — Faith Hill

Thursday, February 10th, 2011

jtherkal: Low brow schmo brow. I’m giving this an A. My heart told me to. A.

sjbooher: It is what is. Dumb but slightly funny. And at least they stopped with that terrible campaign they ran the past 2 years. For whatever reason though, it all comes down to remembering the name of the company to me, and no matter how many ads I see, I go with 1-800-Flowers or whatever it is. D.

#2.4 — Verizon — iPhone Porn

Wednesday, February 9th, 2011

jtherkal: They must have been holding on to that for months, just waiting. Obvious. Not Super Bowl worthy, aside from the fact that iPhone on Verizon is huge news. Which should have warranted a Super Bowl style spot, not just a normal spot that you paid $3 million to run. D.

sjbooher: I love iPhone porn, but I hate the Verizon guy. I wish he would go away. They mailed it in, for sure. C+

#1.11 — Hyundai — Brainwashing

Tuesday, February 8th, 2011

sjbooher: Cars! Cars! Cars! The automotive industry is brainwashing you all night, but we are self-aware and cool and talk about it, so buy a Hyundai! MBW! Mr. Brain Wash! Oscars 2011! We are also run-of-the-mill and boring! This is not a Super Bowl level effort. Fail. F.

jtherkal: Brainwashing us into thinking we’re not being brainwashed if we like Hyundai.Show me a car that doesn’t look exactly like every other car, or a car that can fly to the moon or run on salt water at the end of that and maybe, maybe, I’d be in. I like the rhythm built at the beginning, but this is a big step down from the “think about it” campaign that I loved from a few years ago. D.