Archive for the ‘Print’ Category

Stampede Light — Jessica Simpson

Wednesday, January 7th, 2009

jtherkal: Now here’s a solid concept gone totally awry in execution. Jessica Simpson plus beer? Daddy likey. But wait, where is the bikini? Shouldn’t she be washing a horse or lathering up with oil? And is pairing her with that line a joke? Be smart, drink smart? It must be a joke. I’m sorry, but until you get her in panties dripping chocolate syrup onto her chest, I can’t endorse this ad. D.

The Infrared Solution

Thursday, June 12th, 2008

While we work on getting our videos back on line, here’s some old-fashioned newspaper print advertising:

jtherkal: There are so many things wrong with this ad that I’m not really even sure where to begin. I guess let’s start with the headline, which is perhaps the best part. It reads like the title of a self help book. Hemorrhoids…and the suffering. Nice start. But then they got creative in the way they represent hemorrhoids–which is difficult to spell, by the way. Little red cartoon monsters marching in some sort of nebulous gray landscape. Aaahhhh! Look out! Shoot them with that there raygun! That raygun that looks like a flathead screwdriver coming out of the end of a drill. I don’t want that in my ass any more than I want those little red monsters. Mostly, I don’t want to go to a treatment center that runs this type of ad. When something goes wrong with your butthole, it’s a serious matter, not a wild cartoon. At least the doctor appears to be wearing some latex gloves, which is just good practice. F.

sjbooher: I’m guessing that most likely says “end the suffering”, but whatever. I don’t think this is particularly great, but my negative reaction might simply be as a result of having to think about hemorrhoids. Also, they should have played up the little cartoon guys, and played down that awful gun. You are not going to attract people to your service if they focus on the reality of that gun. D-.

jtherkal: It definitely says “end the suffering.” I’m an idiot. And to your point about the gun, if they were going to show it they should have made it look soft and fun. Like a feather gun, that tickles the monsters away.

American Apparel — Billboard

Saturday, April 19th, 2008

jtherkal: This billboard is across the street from an American Apparel store right near my house. When I’m walking home from the subway, it’s all I can see. It’s a wonder I don’t get hit by cars in the stare-at-ass-trance this puts me in. The only bad thing is that the model is probably 14. But as my grandpa says, “It doesn’t matter how old you get, a good looking gal is still a good looking gal.” The truth. A.

sjbooher: I cannot really “ad” anything to that! A couple quick comments… American Apparel always has odd articles of clothing that make me think: “What is that for?”. Now I know — it is for laying around on weird couches with your dog, of course. Also, I love that this appears right above the “Sugar Cafe”… that could almost be part of the ad. Ha.

Swedish Fish — A Friend You Can Eat

Friday, April 11th, 2008

jtherkal: With most candy, unless you’re introducing something new, the main goal of the advertising is just to make people look at your ad and think, “oh, I like that candy, I should get some.” I would say these accomplish that goal. They’re bright and eye-catching, just strange enough to make you look closer, and funny enough to get a laugh once you do. I love the line “A friend you can eat.” And using the Swedish words for yes and no is a nice touch, as is syrup on the rabbit. Roscoe’s Rabbit & Waffles! This guy knows what I’m talking about. A.

sjbooher: I do indeed know what you are talking about. You are talking about awesome! You pretty much said it all. A.

Absolut — Mexico

Sunday, April 6th, 2008

sjbooher: Controversy! This ad has the internet blowing up, as surly red-staters get all in a huff about Mexico/U.S. relations, illegal immigration, etc. And controversy sells, right? Well, maybe. This ad was originally run in only Mexico, where it was probably well received. 20 years ago it could have been marked as an advertising success, and everyone would go on with their lives. But in this digital age, no image is safe from instantaneous worldwide transmission. As a result, this could in fact hurt Absolut’s sales in the good ol’ U S of A, where there is a segment of society that this ad will really piss off. Will the good outweigh the bad? I don’t know, but the fact that there is a bad, hurts the grade of an otherwise provocative ad. B-.

jtherkal: Is Absolut’s target audience the type of person this ad would piss off? Seems to me the people who would get fired up about this are more Smirnoff and Popov drinkers. They don’t need no fancy, fruity vodka drinks. In the end, I’m not from Mexico, so I can’t say I’m a big fan. I guess if they want Texas, they can have it. But we’re keeping California. C.

Update: Absolut issues apology over the ad.

jtherkal update: Absolut, a bunch of pussies.

“In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues,” Absolut said in a statement left on its consumer inquiry phone line. Ummmm…seems like it definitely lends support to an anti-American sentiment. And they have a right to do so. There’s no rule that says advertising in other countries can’t make fun of America. I mean, our advertising would never, ever play on a negative stereotype of, say, a Mexican…

Lululemon Athletica — The Mansy

Sunday, April 6th, 2008

jtherkal: I was flipping through Time Out New York and landed on this bizarre ad. Huh? After taking a look, I deduced that this was not a joke ad. It’s for something called the Mansy, which is going to be available in limited quantities. Hopefully very limited. This ad is like a three car pile-up on the opposite side of the expressway. I have to look for a bit while passing, but once I understand what happened, I speed away, feeling slightly disturbed and slightly ashamed. I’m not sure if that’s the reaction they were going for. D+.

sjbooher: Not up for a little male yoga on the beach, jtherkal? Maybe even at sunset? Yikes. It would seem to me that this is for a very, very, very small, target audience, and it would scare the bejeezus out of everyone else. It’s eye-catching; I’ll give it that. It definitely gets the point across, I suppose, although looking around the net it seems other people also need to first figure out if it is a gag or not. Hmm… effectively shows the product in action, I guess. I gotta do it… A+!

April Fool’s! I still give it an A-, but for different reasons. I like that a company that manufactures clothing for Yoga, which is often seen as a pretentious type of activity (like Common said, “While white folks focus on dogs and Yoga…”) took some time to poke a little fun at themselves and the men out there that joke about the activity. It also catches your eye for a minute, and the shock value will probably get there name out there a little more. I don’t like it, but it works.

Strapped Condoms — Lil’ Wayne Part 2

Thursday, April 3rd, 2008

sjbooher: This updates a previous post on this campaign. Looks like the people at Strapped had the same thoughts that we had, as it appears, based on their myspace page, that the chose to go with the above version of the ad. I still don’t think it’s great, because it is still very hard to tell that this is for condoms, but Lil’ Wayne is a good choice of spokesperson, it’s more obvious the other guy is a cop this time, with the badge showing, and the product is displayed, no matter how hard to see. I’ll upgrade to a C-.

jtherkal: I like this even less than the other one. At least that one was wrong and strange and all sorts of controversial–and now that I look at it, there’s almost nothing in that one to identify the guy bending Lil Wayne over as a cop. No badge, no uniform, no sirens; just a regular guy in a black fleece vest? In this version it’s not all that much clearer what’s taking place or why. And Lil Wayne looks sort of ridiculous in this with that stupid “who, me?” expression. This is still far from the bedroom and involves no females at all. Can’t we get some ladies into a condom ad? I mean, that’s what they’re for! What kind of worthless art director missed the opportunity to get a busty cop into this ad? BRING ON THE BUSTY COPS! Although I guess if you were going to prison, you’d want to go down strapped as well. Still an F.

Here is what this ad should have been, had anyone involved with any aspect of this project been doing their job:

Strapped Condoms — Lil’ Wayne

Saturday, March 29th, 2008

Lil’ Wayne Ad

sjbooher: Wow. I’m not even sure where to start. It’s great that Hip-Hop entrepreneur J. Prince is putting out his own make of condoms and attempting to educate his community about the importance of safe sex. Picking one of the the hottest artists amongst our youth is another good idea. So everything is good until we get to the ad itself. First of all, what is this ad for? It’s not immediately obvious that condoms are being advertised. The word “condoms” is in small print and the condoms themselves are camouflaged amongst Weezy’s other strewn belongings. And can you say homoerotic? The words “Go Down Strapped” underneath a picture of a cop behind a bent over Lil’ Wayne? Probably not the picture they meant to paint. D-.

jtherkal: I thought this was an ad for an album. Are we sure this isn’t some sort of joke ad? If it’s not, my associate hit all of the relevant points. F.

Weight Watchers, Stop Dieting: B

Tuesday, January 22nd, 2008

I’m not sure what draws me to these. I’m not fat (although I am getting a small unattractive belly). I’m not planning to be fat. And when I do get fat, well, I’ll most likely embrace my beautiful fatness. For some reason I like ‘em. The lines aren’t even that great; the other lines are barely worth mentioning. I guess I’m intrigued by the tagline and the overall idea.

Stop Dieting. Start Living.

Now, I haven’t read the small type on any of these posters–maybe I’m not that interested–but I was under the impression that Weight Watchers was some sort of diet. I’m guessing they claim that watching your calorie intake, or eating healthier, is not necessarily a diet. In fact, their website brazenly states, “Weight Watchers works because it’s not a diet.” False. Wrong. Lie. Here is a common definintion of diet: To eat and drink according to a regulated system, especially so as to lose weight or control a medical condition. That could almost be the exact definition of Weight Watchers. A regulated system of eating to help you lose weight.

Getting my attention: success. Telling the truth: failure.

And now a word from The Hawk:

I haven’t been honored by the presence of these ads, so I probably don’t have enough information, but… they seem annoying. Intriguing though, I suppose. I’ll take the cop out though, and go with C.