sjbooher: In the words of the great Scott Huff, this ad is a complete dumpster fire. PTI’s Michael Wilbon put it best, I think: “The Troy Polamalu Coke ad was so bad. They desecrated a great ad, and the people who did it, should be fired. Ok? I know in this economy, I shouldn’t recommend that people be fired. They brutalized the greatest sports commercial of all-time. Mean Joe, ‘here kid’. They just killed it. GET OUT! GET OUT!”. F. F-.
jtherkal: The joke was that they were butchering the commercial. But that doesn’t make it okay. I loved those two guys in the original campaign, where they wanted to file a lawsuit against Coke Zero. But they’ve lost it here. And for the record, I love Wilbon and Kornheiser! I would say let’s get them in an ad, but that might ruin them as well. F.
jtherkal: Idea, bold. A. Effectiveness in breaking such bold news, D-. I guess doing a funny or wild ad for this would have been in bad taste during these tough economic times (drink!). If that’s the case, then don’t air this during the Super Bowl, where quiet and respectful become quiet and forgotten.
sjbooher: Is that some sort of Michael Phelps? Some sort of fake-ass Michael Phelps? Some sort of over-dubbed Michael Phelps that was less prominently featured than originally planned after the bong story broke? Or did they purposely go with a bootleg swimmer to ride on the, um, swimming wave? Either way, same old crappy car ad. F.
jtherkal: I don’t hate this. I just would never notice it or remember. Maybe somewhere, deep inside me, these boring Infinity ads are building some sort of passion for the cars that I don’t know about. C-.
sjbooher: I love John Turturro. I am excited whenever he pops up in a movie. However, he is not the guy to play the too cool beer guy. There is a reason he never plays the leading man/leading love interest role. And it’s the same reason this doesn’t work. He plain and simple doesn’t fit. And if it doesn’t fit, you must… give it an F.
jtherkal: Are we drinking think-the-same juice? I don’t like him here and I don’t like the trying way too hard writing. Heineken is a sword, wielded with honor? Seriously? F.
sjbooher:Last year, I thought the NFL story ad incorporated the good aspects of a “based on a true story” movie — not so much this year. If last year’s version was a wide-release, nationwide movie, this year’s is a made for TV joint. The interview portions are engaging and interesting, but the scripted portions are garbage. D+.
jtherkal: Agree. Totally. Someone probably said, “let’s make it more exciting.” Which translated into trash. Booooooo. D.
sjbooher: Nothing all that interesting here, although I guess it succeeds in getting the “plant a seed” idea across, and it’s an overall “feel good” moment. Things that are too sugary sweet (ha, no pun intended) bother me, and I do feel that way about this one. C.
jtherkal: Awww how nice. And boring. And wasteful. How about instead of wasting 3 million dollars on a Super Bowl ad, you use that money to build some fields, you selfish dicks. Oh, we want you to vote where we build them. Shut up. F.
sjbooher: I defer. I’ll go C. I hate this type of ad. How cute. Ugh.
jtherkal: I’ve been a big fan of some of the GE ads in the last few years. This is not one of them. I even read some post or article about how GE thought this was going to be a great Super Bowl ad. It wasn’t. D.
sjbooher:Ha, I love it! “Hey, dummy!” is my favorite part, with koala punching a close second. Win. And Kanye co-signed, if that counts. A.
jtherkal: This was perhaps my favorite commercial of the Super Bowl. The repetition gets your attention and burns into your brain. And each of the bits are pretty funny. That lady on the dolphin? Where the hell did that come from? My favorite part is when the guy is drinking gold. “It’s gold.” You’re damned right it is. A+.
sjbooher: Very well done. I personally don’t enjoy it, but everything about this is well executed and probably well-received by the public. It’s creative, pleasant to the senses and all of that. But it reminds me of the creepy Traveler’s umbrella guy. B+
jtherkal: I heard someone say it’s the same as their “Happiness Factory” commercial, which blew everything away a few years back. While I can see the similarities–computer animation, little things interacting with Coke bottle–it’s not quite the same. First, it’s not as good. Second, it’s got bugs in it. I love bugs. It’s fun and reminds me that everyone should enjoy some Coca-Cola. A.
sjbooher: These are completely worthless. I love the historical, honorable Clydesdale image Budweiser used to use. In recent years, though, they have gone over to the dark side, failing time after time as their Clydesdale humor becomes more and more sophomoric. I do have to give some credit, though, for the sheer impact of Clydesdale overload. It’s probably the only beer millions of Americans were thinking about as a result of Super Bowl Ads. So that’s something. And, I did have two Budweisers, accidentally, at the casino, the night before the Super Bowl, though, if that counts. C-.
jtherkal: Even though it tastes like beer syrup when it’s warm, I like Budweiser, but I’m almost ready to turn against them. There used to be something nice about the Clydesdales, now, the full me with a great fury. This weekend, I’m taking the train to upstate New York and buying a Clydesdale so I can put it down. F.