I RATE ADS

sjbooher: In the words of the great Scott Huff, this ad is a complete dumpster fire. PTI’s Michael Wilbon put it best, I think: “The Troy Polamalu Coke ad was so bad. They desecrated a great ad, and the people who did it, should be fired. Ok? I know in this economy, I shouldn’t recommend that people be fired. They brutalized the greatest sports commercial of all-time. Mean Joe, ‘here kid’. They just killed it. GET OUT! GET OUT!”. F. F-.

jtherkal: The joke was that they were butchering the commercial. But that doesn’t make it okay. I loved those two guys in the original campaign, where they wanted to file a lawsuit against Coke Zero. But they’ve lost it here. And for the record, I love Wilbon and Kornheiser! I would say let’s get them in an ad, but that might ruin them as well. F.

sjbooher: Boooorrrrrrrrr-innnngggggg. F.

jtherkal: Idea, bold. A. Effectiveness in breaking such bold news, D-. I guess doing a funny or wild ad for this would have been in bad taste during these tough economic times (drink!). If that’s the case, then don’t air this during the Super Bowl, where quiet and respectful become quiet and forgotten.

sjbooher: Is that some sort of Michael Phelps? Some sort of fake-ass Michael Phelps? Some sort of over-dubbed Michael Phelps that was less prominently featured than originally planned after the bong story broke? Or did they purposely go with a bootleg swimmer to ride on the, um, swimming wave? Either way, same old crappy car ad. F.

jtherkal: I don’t hate this. I just would never notice it or remember. Maybe somewhere, deep inside me, these boring Infinity ads are building some sort of passion for the cars that I don’t know about. C-.

sjbooher: I love John Turturro. I am excited whenever he pops up in a movie. However, he is not the guy to play the too cool beer guy. There is a reason he never plays the leading man/leading love interest role. And it’s the same reason this doesn’t work. He plain and simple doesn’t fit. And if it doesn’t fit, you must… give it an F.

jtherkal: Are we drinking think-the-same juice? I don’t like him here and I don’t like the trying way too hard writing. Heineken is a sword, wielded with honor? Seriously? F.

sjbooher:Last year, I thought the NFL story ad incorporated the good aspects of a “based on a true story” movie — not so much this year. If last year’s version was a wide-release, nationwide movie, this year’s is a made for TV joint. The interview portions are engaging and interesting, but the scripted portions are garbage. D+.

jtherkal: Agree. Totally. Someone probably said, “let’s make it more exciting.” Which translated into trash. Booooooo. D.

sjbooher: I defer. I’ll go C. I hate this type of ad. How cute. Ugh.

jtherkal: I’ve been a big fan of some of the GE ads in the last few years. This is not one of them. I even read some post or article about how GE thought this was going to be a great Super Bowl ad. It wasn’t. D.