Archive for the ‘2010-Q2’ Category

#2.19 — FloTV — My Generation Montage

Wednesday, February 10th, 2010

sjbooher: I love nostalgia… but didn’t Pepsi make this ad last year? Will The Black Eyed Peas be in control of the world by the year 2020? B-

jtherkal: Wait, this WASN’T a Pepsi ad? has fast become the hip-hop star white advertising executives are most comfortable throwing into the mix on just about any project. He’s our go-to guy. Tampons? Why don’t we do a montage of touching scenes of moms and daughters throughout history and have remix Respect? Yeah, the kids will think that’s hip. And dope. I had another joke to make about this…oh yeah…I HATE The Who. I know all of their popular songs, but wish I would never hear another one again (aside from at the beginning of CSI). When will the NFL realize that the best halftime show is 20 minutes of highlights from the season set to music? F.

#2.18 — Intel — Sad Robot

Wednesday, February 10th, 2010

sjbooher: This was by far my favorite of the night. Maybe that is because I’m a so-called computer nerd. I love it though! If someone could invent a robot with real emotions that would be a world-altering invention, yet this guy thinks their no chip is the best invention! I love thinking about this joke. A+++++

jtherkal: I wish I hadn’t read your review before writing mine. Now thinking about you thinking about this joke makes me laugh. That said, I’m a big fan of new new Intel ads. Their “our jokes aren’t like your jokes” one is pretty good as well, and the premise that people who work there are different and smarter than normal people is a good one. Plus, ask anyone, I love robots! Which is the perfect opportunity to insert this:

A robot that automatically produces fun! I’m caught up in the robot spirit. A!

#2.17 — FloTV — Jim Nantz

Wednesday, February 10th, 2010

sjbooher: Jesus Christ with the woman-hating. The Super Bowl was the most watched television show EVER. That means people of all types, including, yes, women, were probably watching. Wouldn’t this ad be equally as effective saying your boss ripped out your spine? That sounds like a more likely scenario, anyway. Jim Nantz, go to your room and masturbate to your Masters highlights. Thank you. F-.

jtherkal: F-? How about not. She removed his spine! Get it? He can’t tell his girlfriend that he’d rather watch the game than go to the mall. Although if you’re going to do the “removed his spine joke, shouldn’t she have been pushing him around in a wheelchair? Besides, this ad isn’t hating on women, it’s hating on shopping at the mall. And I think we can all get behind that. Unless you’re some mall-crazy bitch who makes men do things they don’t want to do. B.

sjbooher: You just increased it to F–. I love shopping at malls. I spent the better part of my non-school time in 10th and 11th grade in Ross Park Mall.

#2.16 — Tru TV — Troy Polamalu

Wednesday, February 10th, 2010

sjbooher: FloTV? TruTV? What? Who? Huh? Troy Polamalu = Steeler = Pittsburgh = Worst = F. And really, is his Q rating that high that he deserves the 2nd (I’m guessing he’s at least in the top 5 right now) most commercials of any NFL player?

jtherkal: I’m confused. I liked the Polamalu shampoo commercials. And sometimes commercials where people are miniature are funny, but I’m just not feeling this one. It did a good job communicating the message, at a time when people are starting to realize we’ll be without football for six months, that they can get more football on Tru TV (which used to be Court TV, I believe, and then maybe Crime TV, they can’t pick a winning formula). And if you’re going to do a Puxatony Phil joke, why not use Phil Rivers? C.

sjbooher: They should just run the OJ trial on a loop… that was the only time that network was relevant.

#2.15 — Dr. Pepper — KISS

Wednesday, February 10th, 2010

jtherkal: I hate KISS. And even though I can’t deny the “little kiss of cherry” in Dr. Pepper leading into a little person KISS band is marginally clever, if offensive, I still hate KISS. I hate little KISS just a little less. D-.

sjbooher: Sometimes I don’t “get” things. I didn’t “get” “little kiss of cherry”. When you couple that with my similar hatred? F-.

#2.14 — Papa John’s — Basic/standard ad

Wednesday, February 10th, 2010

jtherkal: Normally, I would give this an F for being so forgettable, but I read somewhere that they went and shot a lot of this at the pro-bowl, and then instead of buying ad space from the network for $3 million, they bought space from the NFL and somehow ran it through them–I’m assuming for less. Tricky enough for me. C+.

sjbooher: Goooooo big Papa, gooooooo big Papa. I love that song. I love that guy. The pizza… not so much, but I still buy it sometimes. A.

#2.13 — Teleflora — Not so insulting flowers

Wednesday, February 10th, 2010

jtherkal: I can’t figure out why I hate this ad. But I do. F+.

sjbooher: If you told me I had to order someone flowers in a box, I couldn’t do it. I wouldn’t even know how. C.

#2.12 — Dodge Charger — “I will…”

Wednesday, February 10th, 2010

jtherkal: At least this stood out. “I will watch your vampire TV shows with you!” Vampires are so hot right now. Be a man! Take a stand! Drive a car! Take that bitches. Vroooooom! A+.

sjbooher: To add on to my earlier rant… I ALSO LOVE VAMPIRE SHOWS, AND I’M STILL A MAN. I’ll let Manvertised handled this one: “Any way you look at it, though, it’s openly hostile toward and deeply resentful of women.”

To me, the thing that really makes this ad so moronic, is that many of the “I Wills…” are annoying things that both men AND women have to do. Walking a dog… shaving… early work… work meetings… etc. should be shared miseries! And is dividing your audience the answer? I’m pretty sure if everyone buys your product, that is better than half the people buying your product. F.

#2.11 — Dove — For Men

Wednesday, February 10th, 2010

jtherkal: Few problems with this one. First, get a professional to make this song sound not like shit! And second, you can’t follow up a song about being a stereotypical man by trying to sell DOVE soap. Anyone who buys into that anthem knows Dove is for girls with soft skin. Maybe if you renamed it HAWK! And do you need to show a hunk lathering up in the shower for us to understand it’s soap? Any stereotypical man (apparently the audience here) knows that you should get homophobic feelings when you watch another man shower. C-.

sjbooher: That song is terrible. Also, at first he has three boys… and then some of his kids are little girls? Unless he’s holding Michael Jackson-style sleepovers? F.

#2.10 — Bud Light — Plane Crash/Lost

Wednesday, February 10th, 2010

jtherkal: Lost. Is. Popular. This. Is. Lame. C.

sjbooher: And there’s some creepy manvertising going on that I didn’t even catch (although I did subliminally, I guess… as I remember thinking, “Damn, I wish the Losties had ignored Jack. Then someone else could have been the main character!”). D. From

“This Bud Light ad, though, is by far the most disturbing. The woman, attempting to take charge of the group of survivors, demonstrating a technical aptitude and leadership skills, is immediately drowned out by a prototyptical manvertising character, the dumb guy who only cares about beer. Her efforts are thwarted, twice, by his unwillingness to let her spoil the fun. Here, the woman’s voice is an disruptive annoyance.”