Archive for the ‘Super Bowl 2011’ Category

#4.12 — Shape Ups — Kim Kardashian

Monday, February 28th, 2011

jtherkal: Could have used more skin. A.

sjbooher: Oh, so Joe Montana, Karl Malone and Kareem Abdul-Jabbar weren’t getting the job done? This seems like a better approach, and hey, I like to Keep Up With The Kardashians. B+.

#4.11 — Camaro — Transformer

Monday, February 28th, 2011

jtherkal: Holy crap, didn’t anyone see how terrible the last Transformers movie was? I guess if you have to be associated with that movie, this is a pretty good way to make it seem fun. I can’t believe he threw that mascot. I want to hate this, but I don’t. At the very least it stood out amongst the overwhelming crop of car ads. B+.

sjbooher: Cars. I literally can’t do it any more. C-.

#4.10 — Mercedes — Through The Years/Puffy

Monday, February 28th, 2011

jtherkal: Eh. Sort of cute. Funny that they got P. Diddy to star in it. I can see that meeting now…

CREATIVE: …and then one of the cars belongs to Puffy.
MERCEDES: Puffy?
CREATIVE: Yeah, you know, P. Diddy?
MERCEDES: Huh?
CREATIVE: Puff Daddy.
MERCEDES: Oh, I’ve heard of him. That’s who the kids like now?
CREATIVE: Ummmm…yeah, sure, that’s who they like…
MERCEDES: Can kids afford our cars?
CREATIVE: No, only old rich people can.
MERCEDES: Makes sense to us. Let’s do it.

C+.

sjbooher: Yeah, the Puffy part definitely seemed forced, as if the spot was basically complete and then they had to stick him in there. I do like seeing all the different cars, over the years. B- CARS!

#4.9 — Volkswagen Beetle — Beetles

Monday, February 28th, 2011

jtherkal: The Beetle appeals to a very specific audience. You don’t have to tell us why it’s different, you just have to remind us that it exists. This succeeds in the car-ad saturated space because it doesn’t really show us a car. Which for once is good. And I like the music choice. A-.

sjbooher: Cars! Cars! Cars! I liked this one a lot. Thank you for being creative. Thank you for not showing a car driving around in a city. A.

#4.8 — Bridgestone — Beaver Life Saver

Monday, February 28th, 2011

jtherkal: Oh, I get it. The beaver is repaying the favor. In this year’s crop of terrible ads, this wasn’t the worst. But it was far from great. I think the idea was probably sound, but along the way there are decisions that could have been made to really play up the drama. Build the story. Show the beaver’s family at home, in the den. Show the beaver rushing to get to the bridge in the rain, so he can save his friend. And so on. B-.

sjbooher: Cars! I never realize tire commercials are for tires until way too late, but that might just be me. I liked this one, but I think, in retrospect, I was grading on a curve. It’s not as good the 2nd time I watch. I’ll downgrade to B-.

#4.7 — Pepsi Max — Mind Reading Date

Wednesday, February 23rd, 2011

sjbooher: The hits just keep on coming from Pepsi Max. Lowest common denominator again? Awwww yeah, again and again! Word to Wu-Tang. F.

jtherkal: Pepsi Max didn’t do itself any favors by not really publicizing the fact that these were made by consumers. I think 99% of America thinks these were professionally produced ads. I guess they were still approved and sponsored by Pepsi, so they’re still at fault for this year’s trash. I guess I like the lowest common denominator, though, because at first I was on board with this. Then they both think they want that Pepsi Max, which would clearly never happen. B-.

sjbooher: Also, why doesn’t he just order a PepsiMax? Also, what restaurant plays violin music, then serves drinks in a can with no glass and/or ice?

#4.6 — Hyundai — Hybrid

Wednesday, February 23rd, 2011

jtherkal Anthemic illustration of simple statement alert. What if we always settled for the first thing that came along? Then we would never have watched fifty more car ads. This gimmick at least made me pay attention. Did I think the payoff was worth the wait? Nope. B-.

sjbooher: Gimme a C! Gimme a A! Gimme a R! Gimme a S! Whadda ya have? CARS! Yeah, this one is pretty clever, at least. A few of the scenarios were kind of funny, but it seems like they could have done better. And I highly the doubt the actual first hybrid car is used by many people. C+

#4.5 — Bud Light — Dog Sitting

Wednesday, February 23rd, 2011

jtherkal: Okay, you had me interested at the beginning, and then somehow the rest is just a letdown. I guess I didn’t expect him to turn the dogs into servants. And if those dogs were so smart, they would have told that guy to fuck off. It’s a pretty standard Bud Light spot. C+.

sjbooher: Guess Michael Vick wasn’t invited to that party. Ohhhhhhhhhhhhh!!!!!!!!!!! C.

#4.4 — Cars.com — Talking Cars

Wednesday, February 23rd, 2011

jtherkal: Them cars is talking! This was average at best. Again, lost in a sea of car commercials. C+.

sjbooher: Caaaaaaaaaaaaaaaaarrrrrrrrrrrrrrrrrsssssssssssssssssssssssssssssssss! Talking cars! Sexist cars! Did the Pepsi Max people write this? F.

#4.3 — Cadillac — Raindrop

Wednesday, February 23rd, 2011

jtherkal: Do you think all of the car companies knew that there were going to be 60 car ads running during the Super Bowl? Because if they did, and they put out these boring ads, shame on them. This does nothing to convince me to buy a Cadillac, and unless it was listed here as a Super Bowl ad, I wouldn’t have ever remembered seeing it. D.

sjbooher: Cars, cars, cars… round up all your stupid ads and send them to Mars. I wrote down “nondescript”. There you have it. F.

Also, Cadillac wheels, Cadillac grills, check out the oil my Cadillac spills.