sjbooher: I can’t argue with results. I was (am?) not a big fan, to say the least, of these Sony Bravia ads. However, tonight I heard a first-hand account of a consumer that purchased a Sony Bravia TV explicitly becase of these ads. Word to Colleen and Ads That Work.
sjbooher: Here is a more traditional ad, that is part of this campaign. Taken by itself, I think it is only average, but it is a nice piece of the viral puzzle.
sjbooher: Rock Star could have made the worst ad ever imagined, and I still would have ended up with this game, and technically, I received it as a birthday present, but still… I now own this product, so the ad worked. Chalk it up and join the club.
jtherkal: I rarely pull a 180 on an ad, but maybe I was in a bad mood when rating this the first time. I’m not coming around to an A+, but the fact that I sing along with the song and that I look forward to seeing that lumberjack and his madcat laughter means this deserves better than a C+. I still don’t really like Heineken. Skunky-ass beer. B+.
sjbooher: Another victory for………….. LIQUID GOOOOOOOOOOOOOOOOOOOOOOOOLLLLLLLLLLLLDDDDDDDD!!!!!!!!!!!!!!!!!!!!!!!!!!
jtherkal: Initially I liked the simplicity of the explanations and the illustrations in this campaign. It was a straightforward way of delivering a message and it stood out. Then they started animating the drawings; I guess they couldn’t think of anything else to do. On top of that, it has come to light that the Richard Lewis wannabe star of these is NOT actually drawing or erasing anything. He just pretends to draw and then they illustrate everything in post. I’m certainly an idiot for thinking special effects were not involved in these little drawings. I don’t like things that make me feel stupid. F.
sjbooher: This makes it even worse that they went in and added the marker squeaking sounds. But the real reason is so they could hide the sounds of the screaming kids this guy is molesting in his trailer with the Traveler’s umbrella guy! These ads make me want to “ship” a bullet into my head. What’s the packaging cost of that, UPS? F.