sjbooher: Good song, good comedy, good idea taking advantage of “green marketing”. For the non-Fox News set, it’s cool to be green right now, and this campaign capitalizes on that. A.
jtherkal: The song is enough to push it up past a C, which in this year’s crop makes this an automatic top ten. A police anteater? This was waaay better than I thought it was going to be, having seen some sort of preview before the Super Bowl. I don’t know if I’d remember which car company did it. Although if I was rich enough to afford an Audi clean Diesel, I might have paid more attention. B+.
sjbooher: So they ran out of time on the animation right? Is that squirrel in an attic? A garage? Outside? In what room is there a pineapple and a bar with weights? Why is the room empty… and yet also full of stuff? What does the song have to do with a “new idea”? When is this cool new animated movie about a squirrel coming out? D.
jtherkal: I’m glad to see I’m not the only one who doesn’t understand. Is that squirrel getting ready for winter? So he needs a van? Are we supposed to use Honda vans like extra storage space? Was he cleaning out his tree carport so he could park his Honda there? “Just what we all need, another brilliant idea from Honda.” What does that even mean, coming after 25 seconds of a squirrel cleaning up? I think they mixed up the footage and VO. Maybe this was supposed to be an animation for some ad about storage and there would have been some clever line about squirrels, nuts, vans, and more room. F.
sjbooher: Mascots and push button engines? I’m in. A.
jtherkal: Boom! I love this. So many great moments, just pure fun. I like the music, the bits, the toy choices, Vegas! Although it misses on branding, since Shannon thought it was Hyundai, and really it was Kia. And he thinks “toys” are called “mascots.” A.
sjbooher: Hyundai and Kia aren’t the same thing? C+, then, I guess.
jtherkal: Ugh. This is terrible on so many levels I don’t even know where to begin. Nothing like a good joke about leaving your wife to get raped in a future world to save your tires. What an absolute load of crap. This basically says nothing about the tires, only about the Bridgestone tire marketing department and whatever sorry agency churned out this abomination. F-.
sjbooher: At first I wrote, “Completely unmemorable”… But I think that’s because I was on beer 4, entertaining guests, playing with my 5-month-old, and logging all these damn ads! What could grab my attention over all that? Oh yeah… Megan Fox in a tub. Now that I watch it again, this is awesome, and completely memorable. Perfect Super Bowl Ad, to me — a known product re-emphasizing their product with a little star power and comedy. A+.
jtherkal: A nice way to showcase the cars and say absolutely nothing about them. Nothing like making a blind joke in a car ad. It’s not like they’re going to boycott your product. And until I went back and payed closer attention to the end line, I thought they had a flaw in their slugbug logic. But they did say ‘It’s a whole new Volkswagen and a whole new game.” B+.
jtherkal: At least this stood out. “I will watch your vampire TV shows with you!” Vampires are so hot right now. Be a man! Take a stand! Drive a car! Take that bitches. Vroooooom! A+.
sjbooher: To add on to my earlier rant… I ALSO LOVE VAMPIRE SHOWS, AND I’M STILL A MAN. I’ll let Manvertised handled this one: “Any way you look at it, though, it’s openly hostile toward and deeply resentful of women.”
To me, the thing that really makes this ad so moronic, is that many of the “I Wills…” are annoying things that both men AND women have to do. Walking a dog… shaving… early work… work meetings… etc. should be shared miseries! And is dividing your audience the answer? I’m pretty sure if everyone buys your product, that is better than half the people buying your product. F.
F.
jtherkal: Hahahahaha. Sort of funny. Although Brett Favre unretiring jokes aren’t really new territory. Also, I’m not sure I would have remembered this as Hyundai, since I think I just saw a bunch of Sears ads with Brett. Was that Sears? C+.
sjbooher: Good point. I definitely remembered the ad, but not the product, at all. My initial A is now also a C+.
jtherkal: I didn’t mind the original version, because I’m a sucker for that kind of Wes Anderson junk. I even liked it. This time around, the writing wasn’t as good. There was nothing that really topped the first one of these they made (except maybe that baby tiger). I won’t remember who this was for in five…four…three…two…one…C-.
sjbooher: It’s pretty horrible to have a series of adds appear of multiple Super Bowls, and no one knows where you are advertising. You probably should have branded yourself by now. You haven’t. This ad makes me want to stick needles in my eyes and think about Tim Tebow doing circumcisions. D-.
sjbooher: I have a long history of criticizing ads that do not prominently display their product. You know what this ad is for, as far as I could tell? SeaWorld. Why… I’m not even going to get into the details of the “nonsensicalness” here. And I just bought Generals. Suck it. F.
jtherkal: Get it? Killer whale? Bachelor party? Hey Bridgestone, we all saw The Hangover. Best to not try doing a :30 second gag biting off the funniest movie of the last year. Only the line “it’s in my mouth” saved this from an F. D-.