Posts Tagged ‘automotive’

2011 Tiguan Piñata: Volkswagen Commercial

Thursday, June 9th, 2011

jtherkal: Wait, this isn’t a Jeep commercial? Every time I see this, I’m shocked that it’s not a Jeep commercial. To me, it is a Jeep commercial. Sorry VW, you’re advertising for Jeep. VW’s grade: D. Jeep’s grade: A. Not only is it good for their brand, but it was free for them.

sjbooher: 95% of the time, I only see commercials in fast-forward on my DVR. Somehow, I caught this one in real time this week, and thought, “huh, pretty good”. And I specifically noticed the VW branding. I like that it’s a simple, clean idea without a lot of extra who-ha. B+.

NAPA Know How

Friday, April 15th, 2011

jtherkal: Holy horrible, Batman. At first glance this campaign is terrible. It seems to be riding the Subway $5 Footlong song wave, trying to use a catchy song to get peoples’ attention. It has succeeded, but not in the right way. I remember this as something I never want to see again. So naturally, my first thought was to give it a massive F. But upon closer inspection there are a few factors to consider. 1. I’m not a car guy, so I was probably never the target. But if you look at it from the target’s POV–that being gearheads and NASCAR buffs–then maybe a silly country music song is just what the doctor ordered. 2. maybe they intended it to be terrible. There are a few phrases SJB and I have been using for years that seem to apply here: “So bad it’s good.” And, “If it’s going to be bad, it might as well be the worst.” This is so bad, that in some ways maybe it’s good. And maybe once they realized it was bad, they just went all in and made it the worst.

So for the first time ever, I’m giving this an F. And an A!

sjbooher: That is amazing commentary, JT. I saw this one and had very similar thinking, except I like the song. What I didn’t understand is why they didn’t put the singer more in character. Short of dressing the singer in country western gear, I’m not sure how you do that, but that’s what I’m a critic and not an ad writer. Herkal almost has me convinced, though, hmmm. A. I think if I saw this 10 times I would eventually be singing the song and laughing hysterically.

#4.11 — Camaro — Transformer

Monday, February 28th, 2011

jtherkal: Holy crap, didn’t anyone see how terrible the last Transformers movie was? I guess if you have to be associated with that movie, this is a pretty good way to make it seem fun. I can’t believe he threw that mascot. I want to hate this, but I don’t. At the very least it stood out amongst the overwhelming crop of car ads. B+.

sjbooher: Cars. I literally can’t do it any more. C-.

#4.10 — Mercedes — Through The Years/Puffy

Monday, February 28th, 2011

jtherkal: Eh. Sort of cute. Funny that they got P. Diddy to star in it. I can see that meeting now…

CREATIVE: …and then one of the cars belongs to Puffy.
CREATIVE: Yeah, you know, P. Diddy?
CREATIVE: Puff Daddy.
MERCEDES: Oh, I’ve heard of him. That’s who the kids like now?
CREATIVE: Ummmm…yeah, sure, that’s who they like…
MERCEDES: Can kids afford our cars?
CREATIVE: No, only old rich people can.
MERCEDES: Makes sense to us. Let’s do it.


sjbooher: Yeah, the Puffy part definitely seemed forced, as if the spot was basically complete and then they had to stick him in there. I do like seeing all the different cars, over the years. B- CARS!

#4.9 — Volkswagen Beetle — Beetles

Monday, February 28th, 2011

jtherkal: The Beetle appeals to a very specific audience. You don’t have to tell us why it’s different, you just have to remind us that it exists. This succeeds in the car-ad saturated space because it doesn’t really show us a car. Which for once is good. And I like the music choice. A-.

sjbooher: Cars! Cars! Cars! I liked this one a lot. Thank you for being creative. Thank you for not showing a car driving around in a city. A.

#4.8 — Bridgestone — Beaver Life Saver

Monday, February 28th, 2011

jtherkal: Oh, I get it. The beaver is repaying the favor. In this year’s crop of terrible ads, this wasn’t the worst. But it was far from great. I think the idea was probably sound, but along the way there are decisions that could have been made to really play up the drama. Build the story. Show the beaver’s family at home, in the den. Show the beaver rushing to get to the bridge in the rain, so he can save his friend. And so on. B-.

sjbooher: Cars! I never realize tire commercials are for tires until way too late, but that might just be me. I liked this one, but I think, in retrospect, I was grading on a curve. It’s not as good the 2nd time I watch. I’ll downgrade to B-.

#4.6 — Hyundai — Hybrid

Wednesday, February 23rd, 2011

jtherkal Anthemic illustration of simple statement alert. What if we always settled for the first thing that came along? Then we would never have watched fifty more car ads. This gimmick at least made me pay attention. Did I think the payoff was worth the wait? Nope. B-.

sjbooher: Gimme a C! Gimme a A! Gimme a R! Gimme a S! Whadda ya have? CARS! Yeah, this one is pretty clever, at least. A few of the scenarios were kind of funny, but it seems like they could have done better. And I highly the doubt the actual first hybrid car is used by many people. C+

#4.4 — — Talking Cars

Wednesday, February 23rd, 2011

jtherkal: Them cars is talking! This was average at best. Again, lost in a sea of car commercials. C+.

sjbooher: Caaaaaaaaaaaaaaaaarrrrrrrrrrrrrrrrrsssssssssssssssssssssssssssssssss! Talking cars! Sexist cars! Did the Pepsi Max people write this? F.

#4.3 — Cadillac — Raindrop

Wednesday, February 23rd, 2011

jtherkal: Do you think all of the car companies knew that there were going to be 60 car ads running during the Super Bowl? Because if they did, and they put out these boring ads, shame on them. This does nothing to convince me to buy a Cadillac, and unless it was listed here as a Super Bowl ad, I wouldn’t have ever remembered seeing it. D.

sjbooher: Cars, cars, cars… round up all your stupid ads and send them to Mars. I wrote down “nondescript”. There you have it. F.

Also, Cadillac wheels, Cadillac grills, check out the oil my Cadillac spills.

#3.11 — Chrysler — Detroit Luxury

Tuesday, February 15th, 2011

jtherkal: Yesssssss. I love seeing Detroit. The beautiful. The ugly. The real. Even being from the suburbs of Detroit leaves you with Detroit pride, so I hope some other people in America realized that even a dying city can still be great at the one thing that once made it great. Because it’s all they have left. At first I didn’t like Eminem going into the Fox, with the choir singing, but I’ve since come around. This is the motor city, and this is what we do. A.

sjbooher: Yesssssssssss x 2. The only thing that could, um, get me back behind the wheel is Eminem. It’s a little bit corny and cliche, and I wonder how I would feel if I did not love Eminem and had my own Detroit experiences. I saw R. Kelly in the Fox, if that counts. D, for Detroit. Just kidding, A.

Also, who knew Eminem would be the biggest celeb of Super Bowl Sunday?