Posts Tagged ‘axe’

Carl’s Jr. Miss Turkey vs. Axe Shower Gel

Monday, May 2nd, 2011

sjbooher: Here I present two classic, “women as object” ads. The question at hand: which is better, the blatant, simple, give it to me straight version (Carl’s Jr.), or the hide-it-behind-comedy-and-creativity version (Soap dance). I say Carl’s Jr. I respect a person’s attitude/opinion/etc. more if they do not hide behind some illusion and try to dress it up to be something it is not. Both get C-, if only because this brand of ads probably works to some degree, or it would not be so prevalent. At least I hope this brand of advertising is not both tasteless AND ineffective.

jtherkal: No contest for me. I think if you check waaay back on this blog, maybe you’ll find me giving an A+ to the Paris Hilton Car Wash ad for the same burger chain. I’m a fan of Carl’s Jr.’s blatant attempt to combine my meat with a piece of meat. Sometimes I don’t like self-aware advertising, but I think the gimmick and writing here are clever enough. Ms. Turkey! And on her bathing suit…little Turkey Burgers. And that’s just the way it is. Great. A-.

As for the Axe one, there have been a lot of ads done in this category that are virtually the same. This is evidence that either it’s getting hard to do really good ones, or someone is getting lazy. I don’t really like the music, I’m not buying that part of the guy’s washing routine is the exact same motion as untying a bikini, and I’m left wanting my implied nudity when the girls don’t finish the ritual. Still, those girls are hot. I’m buying some Axe. B-. For babes minus bikinis.

Axe Body Spray–Hard Boiled Skin

Sunday, February 24th, 2008

jtherkal: Hmmmm, do I want to spray a product on my body that makes my skin peel away like a hard-boiled egg shell? I understand this is some sort of metaphor for peeling away the dirt smell, but this is still kind of disgusting. Take a damned shower.

And Axe, stick to the formula of showing me that spraying your product on me will turn hordes of busty college girls into ravenous sex kittens, hungry with desire for my goods. That is a lie I’d like to believe, not that deodorant is an acceptable substitute for cleanliness. D-.

sjbooher: I just recently saw this one and was planning to post it myself with almost identical analysis. I agree. D-.

#5 Creativity’s Most Viewed–Dove, Onslaught: B-

Thursday, January 3rd, 2008

The beauty industry telling mothers to talk to their daughters before the beauty industry does. Wait, so you’re telling us to talk to them before you do? Aren’t you talking to them as we speak, pumping out commercial after commercial? Your attempt to clear your conscience is to warn us that you’re bombarding our children with unhealthy advertising? Come on. The message seems really hypocritical coming from Unilever; the same company that owns SlimFast, Pond’s, Axe and Lynx. Are you kidding me? Lynx!?

(and this is a nice one from Axe Mexico)

After thinking about it, I don’t like the ad’s message either. Seems to me the beauty industry is the only one looking out for the future of our young women, trying to help them become sexy, beautiful, successful ladies–instead of fat, pimpled disgusting slobs. I don’t know about you, but I’ll take a slightly anorexic bitch over an obese hairy cow. Thank you beauty industry.