I RATE ADS

jtherkal: Hmmmm, do I want to spray a product on my body that makes my skin peel away like a hard-boiled egg shell? I understand this is some sort of metaphor for peeling away the dirt smell, but this is still kind of disgusting. Take a damned shower.

And Axe, stick to the formula of showing me that spraying your product on me will turn hordes of busty college girls into ravenous sex kittens, hungry with desire for my goods. That is a lie I’d like to believe, not that deodorant is an acceptable substitute for cleanliness. D-.

sjbooher: I just recently saw this one and was planning to post it myself with almost identical analysis. I agree. D-.

The beauty industry telling mothers to talk to their daughters before the beauty industry does. Wait, so you’re telling us to talk to them before you do? Aren’t you talking to them as we speak, pumping out commercial after commercial? Your attempt to clear your conscience is to warn us that you’re bombarding our children with unhealthy advertising? Come on. The message seems really hypocritical coming from Unilever; the same company that owns SlimFast, Pond’s, Axe and Lynx. Are you kidding me? Lynx!?

(and this is a nice one from Axe Mexico)

After thinking about it, I don’t like the ad’s message either. Seems to me the beauty industry is the only one looking out for the future of our young women, trying to help them become sexy, beautiful, successful ladies–instead of fat, pimpled disgusting slobs. I don’t know about you, but I’ll take a slightly anorexic bitch over an obese hairy cow. Thank you beauty industry.