I RATE ADS

jtherkal: I’m curious to hear your take on these baby spots now that you have your own baby. Me? I love them. Always have, always will. The writing is good (”That’s actually a perfect Enzo.”), they’re easy to remember since we’ve been seeing them for years, and they have babies in them. In this one, the finger on the mouth with a shush kills me. You’re welcome. B+.

sjbooher: I give up. I don’t like it, but who am I to deny the people? B-

jtherkal: eTrade is holding on to the talking baby ads. And why not, they’re simple, funny, recognizable. And you can have that baby talk about anything. Do I remember what service they’re selling? Nope. But I remember the brand, and I remember “take these broken wings…” A-.

sjbooher: Yep, I give up. Count me in. My mom loves these too, if that counts. A.