I RATE ADS

jtherkal: Oh, I get it. The beaver is repaying the favor. In this year’s crop of terrible ads, this wasn’t the worst. But it was far from great. I think the idea was probably sound, but along the way there are decisions that could have been made to really play up the drama. Build the story. Show the beaver’s family at home, in the den. Show the beaver rushing to get to the bridge in the rain, so he can save his friend. And so on. B-.

sjbooher: Cars! I never realize tire commercials are for tires until way too late, but that might just be me. I liked this one, but I think, in retrospect, I was grading on a curve. It’s not as good the 2nd time I watch. I’ll downgrade to B-.

sjbooher: Beaver violinist? Good, clean fun, minus the woman-as-only-a-sex-object at the end. B-.

jtherkal: Monster typically has great Super Bowl ads. I don’t think they were far off here, but I think they could have had the jokes work a little harder. And I can’t knock a beaver for getting some ass at the end. That’s just how a beaver violinist rolls. Don’t hate. B+.