Posts Tagged ‘beer’

Miller Lite - Liteguards

Friday, April 29th, 2011

jtherkal: Fifty girls in bathing suits, running around, holding beers. Sounds like a winner. But it’s not. I can’t put my finger on why this is bad. Maybe because it seems cheap and poorly made, like a straight-to-dvd comedy. Maybe because the girls aren’t in bikinis, but instead are wearing unattractive one-pieces. Maybe it’s because they showed me a can shaped like a bottle. Maybe because they’re trying to launch, a program that’s bound to fail. Suuuuure, after putting down ten Miller Lites, what I want to do is go online and register my cans for some Miller Lite flip-flops. It seems like beer advertising should be easy, but apparently it’s not. D+.

sjbooher: I’m moving to Canada. F.

#4.5 — Bud Light — Dog Sitting

Wednesday, February 23rd, 2011

jtherkal: Okay, you had me interested at the beginning, and then somehow the rest is just a letdown. I guess I didn’t expect him to turn the dogs into servants. And if those dogs were so smart, they would have told that guy to fuck off. It’s a pretty standard Bud Light spot. C+.

sjbooher: Guess Michael Vick wasn’t invited to that party. Ohhhhhhhhhhhhh!!!!!!!!!!! C.

#3.9 — Stella Artois — Adrien Brody

Tuesday, February 15th, 2011

sjbooher: Stella Artois WOULD have Adrien Brody performing in a Speakeasy. I like it. You are what we thought you were. It’s probably good if everyone hated it. The people that hated it are supposed to hate it. It is still not that great, in and of itself, so I can only go as high as C+. I should give it an A just for not being about cars.

jtherkal: What? Terrible. Za! Za! Za! F.

#2.5 — Budweiser — Wild West Clydesdales

Wednesday, February 9th, 2011

jtherkal: If…IF…they hadn’t run spots prompting you to look forward to the reveal in this spot, it would have scored higher with me. Maybe. I don’t hate it, I don’t love it. I guess Tiny Dancer isn’t my thing. And if it was, I would have wanted to see more. Take it a little further. C.

sjbooher:Clydesdales! Love ‘em. I liked this one a lot until whatever that song is at the end. I don’t know anything about Tiny Dancer. I think this successfully stuck Budweiser in my head though, so overall success. And maybe their best use of Clydesdales in awhile? B-

#1.7 — Bud Light — Product Placement

Tuesday, February 8th, 2011

jtherkal: I get the gag. Ha. Ha. I must not be Bud Light’s target audience, because this just wasn’t very funny to me. And I hate the whole swash-buckling time period, so anything set during that era immediately turns me off. Is it that hard to make great commercials for Bud Light? D.

sjbooher: I like completely over-the-top jokes, and this qualifies. I like this type of “period piece” setting, but obviously not everyone does. I chuckled a little. Product placement? Can’t knock the hustle there. And Bud Light is normally so bad that they get credit for not going to the lowest common denominator. Grade on a curve. B-

#1.1 — Bud Light — Hack Job House Redo

Monday, February 7th, 2011

sjbooher: It’s becoming a rite of winter. Bud Light opens the Super Bowl ad-fest with trash. No exception here. It’s basically just mediocre, but the fact that it’s in the leadoff spot gives it an F.

jtherkal: Does the industry really not have better writers? Or do we just have terrible clients? Maybe I’m just out of touch with what America wants, because I don’t want this ad. At least not the way it’s made. D-.

#4.12 — Bud Light — Book Club

Thursday, February 11th, 2010

sjbooher: F. And I don’t have to explain why at this point, right?

jtherkal: How can you give an F to an ad with such great jokes! Man abandons softball for book party! Do you like Little Women? Yeah, I’m not too picky! Kazam! That’s gold, Jerry, gold! Now you’re going to tell me you don’t like Seinfeld. Go back to Russia. It is what we thought it was. C+.

sjbooher:We’ve proven throughout this year’s review process that you CAN make great ads without using lazy stereotypes… gender or otherwise! And here’s further proof, USA Today’s top 10 based on actual people’s reactions. So that’s how I can given it an F. Not only is it lazy and offensive, it’s ineffective.

#4.6 — Budweiser — Clydesdales

Thursday, February 11th, 2010

sjbooher: Sorry, jtherkal, but the Budweiser Clydesdales are as traditional as baseball and Mom’s apple pie. It’s an institution. It wouldn’t be the Super Bowl without them. I love them, and I love this. And if you hate this, that’s ok, because “Nothing comes between friends. Especially disagreements over ads.” A+.

jtherkal: It would have been great if when the Clydesdale was all grown up, he went by that field, but instead of the bull running to catch up, he was being jerked-off by a farmer who had to go inseminate other cows with bull semen, because that’s what farmers do. Then the bull just looks at the horse and his eyes say “have fun pulling that shitty beer cart, idiot.” Then the farmer feeds the bull a bucket of beer. C.

And do you know what does come between friends? Defensive Scrabble. I don’t know if I can play against you anymore.

sjbooher:No triple word scores on my watch, playa!

#3.14 — Budweiser Select 55

Thursday, February 11th, 2010

jtherkal: F. Boring to look at, boring to listen to, boring in the worst boring way. You’re telling me you can’t find a fun, interesting way to deliver the “lightest beer in the world” message? Absolute F.

sjbooher: And guess what? It does not have a “superior” taste. And I’ve never had one. F.

#3.4 — Michelob Ultra — Lance Armstrong

Wednesday, February 10th, 2010

sjbooher: I admit to being totally biased here… I hate Lance Armstrong. F-.

jtherkal: I guess you’re not accepting the old one-nut sympathy card. I don’t like this for reasons other than Lance. First, I’ve always hated the beer-for-trim-lean-athletes-that-you-should-drink-after-exercise positioning. Although I guess it works, since I can think of at least two people who buy this shit. Second, where’d you find that song? FIFA ‘98? Come on! You spend all that money to get Lance Armstrong, go shoot him in the mountains and then pick that tired piece of shit song? Ugh. F.