sjbooher: F. And I don’t have to explain why at this point, right?
jtherkal: How can you give an F to an ad with such great jokes! Man abandons softball for book party! Do you like Little Women? Yeah, I’m not too picky! Kazam! That’s gold, Jerry, gold! Now you’re going to tell me you don’t like Seinfeld. Go back to Russia. It is what we thought it was. C+.
sjbooher:We’ve proven throughout this year’s review process that you CAN make great ads without using lazy stereotypes… gender or otherwise! And here’s further proof, USA Today’s top 10 based on actual people’s reactions. So that’s how I can given it an F. Not only is it lazy and offensive, it’s ineffective.
sjbooher: Sorry, jtherkal, but the Budweiser Clydesdales are as traditional as baseball and Mom’s apple pie. It’s an institution. It wouldn’t be the Super Bowl without them. I love them, and I love this. And if you hate this, that’s ok, because “Nothing comes between friends. Especially disagreements over ads.” A+.
jtherkal: It would have been great if when the Clydesdale was all grown up, he went by that field, but instead of the bull running to catch up, he was being jerked-off by a farmer who had to go inseminate other cows with bull semen, because that’s what farmers do. Then the bull just looks at the horse and his eyes say “have fun pulling that shitty beer cart, idiot.” Then the farmer feeds the bull a bucket of beer. C.
And do you know what does come between friends? Defensive Scrabble. I don’t know if I can play against you anymore.
sjbooher:No triple word scores on my watch, playa!
jtherkal: F. Boring to look at, boring to listen to, boring in the worst boring way. You’re telling me you can’t find a fun, interesting way to deliver the “lightest beer in the world” message? Absolute F.
sjbooher: And guess what? It does not have a “superior” taste. And I’ve never had one. F.
sjbooher: I admit to being totally biased here… I hate Lance Armstrong. F-.
jtherkal: I guess you’re not accepting the old one-nut sympathy card. I don’t like this for reasons other than Lance. First, I’ve always hated the beer-for-trim-lean-athletes-that-you-should-drink-after-exercise positioning. Although I guess it works, since I can think of at least two people who buy this shit. Second, where’d you find that song? FIFA ‘98? Come on! You spend all that money to get Lance Armstrong, go shoot him in the mountains and then pick that tired piece of shit song? Ugh. F.
sjbooher: And there’s some creepy manvertising going on that I didn’t even catch (although I did subliminally, I guess… as I remember thinking, “Damn, I wish the Losties had ignored Jack. Then someone else could have been the main character!”). D. From manvertised.com:
“This Bud Light ad, though, is by far the most disturbing. The woman, attempting to take charge of the group of survivors, demonstrating a technical aptitude and leadership skills, is immediately drowned out by a prototyptical manvertising character, the dumb guy who only cares about beer. Her efforts are thwarted, twice, by his unwillingness to let her spoil the fun. Here, the woman’s voice is an disruptive annoyance.”
sjbooher: Whatever swayable beer market share is out there, it is Bud’s. There was no beer competition this year. This is one of those that was a good, kind of clever idea on paper, but the final product did not have “it”. And I do not like it, but I have to give Budweiser credit for simply raising the IQ level of their ads. B- on the curve.
jtherkal: Predictable. Bud clearly goes with quantity over quality. What did I give that space ad? This should probably be the same. D.
UPDATE: From sjbooher’s wife, an 8th grade teacher: “8th graders think that the human bridge is real and that it was done with real people. Amazing”
sjbooher: Jay-Z deaded autotune for those in the know, but it’s still valid for the hopelessly culturally behind. This probably could have been funny… but it wasn’t. Only T-Pain saves this from a D. C-.
jtherkal: I heard that Jay-Z song. It didn’t say anything about the death of jokes about autotune, did it? It should have. Autotune jokes have been done, but I guess we shouldn’t expect Bud Light to do anything not already established as a proven gag. Here’s the best autotune skit I’ve seen:
sjbooher: If I’m drinking Bud Light when the world ends… F.
jtherkal: There’s no way that’s bad enough for an F. Science party, featuring the guy from Dharma initiative (?). Maybe it’s because your wife went to Space Camp without you. Bud Light ads are just what their beer is. Light, thoughtless, fodder that doesn’t really fill you up or taste bad. C+.
sjbooher: Whaaaaaaat? Bud can actually come up with a semi-original/creative joke and dip down to the lowest common denominator? Amazing. C+
jtherkal: A house made of beer cans. I like that idea, but it falls apart from there, literally. Bud Light in a fridge made of Bud Light saves this one from falling lower than it did. B-.
jtherkal: It took this Heineken commercial to bring about a disagreement strong enough between myself and sjb to get us posting again. Me? I love it. It makes me laugh every time. The gag might not be that brilliant, but something about this just cracks me up. Something about the way the guys scream, and the way that one guy dances. And I’ll have to pay more attention to what’s on TV here, but I can’t find any versions of this on YouTube where the girl at the beginning is speaking English. Has this always been in German or whatever language that is? This doesn’t do anything to make me actually want to drink Heineken, but I remember it and I like it. A-.
sjbooher: I hate the way those guys act so much that it puts me in a bad mood and I don’t like talking about it. On the other hand, these guys do make me laugh:
It would be an F, but since it inspired LeBron to do good work, C.