I RATE ADS

Sony Bravia “Domino City” from Film Construction on Vimeo.

sjbooher: You know you love, jtherkal. Gush away.

jtherkal: Gush? Gush? While I do love the Sony Bravia ad series (bunnies & balls), I’m certainly not required to like all of the ads. Your gripe was that only people watching on HDTV would appreciate the vivid color in these spots. My love for them came from the life and beauty, which when viewed in HD really is great. This one misses the mark. I don’t feel inspired when I see this. The song makes me want to go to sleep and I don’t really care if I ever see this again, in HD or not HD. They’re trying to force more great spots out of the formula established by balls and bunnies, and it just doesn’t work this time. Sorry to disappoint you, C.

sjbooher: I can’t argue with results. I was (am?) not a big fan, to say the least, of these Sony Bravia ads. However, tonight I heard a first-hand account of a consumer that purchased a Sony Bravia TV explicitly becase of these ads. Word to Colleen and Ads That Work.

jtherkal: What is HDTV good for? Watching amazing, colorful film in high definition. So Sony created a series of spectacularly visually captivating ads to illustrate this point. Paired with perfect music, done in old-fashion, pain-staking stop motion, the clay rabbit commercial is about as flawless as an ad can get. It shows you what’s possibly wen imagination meets technology, and if you have a Sony Bravia television, it shows it to you more vividly and clearly than anything else.

Equally as brilliant was the “balls” spot, for which they shut down a street in San Francisco and dumped/shot hundreds of thousands of bouncy balls down the road, filmed in ultra-slow motion.

Viewing these commercials on YouTube is a perfect illustration of the concept. At a low resolution, it’s okay. High res, it’s awesome. You can see a cleaner version of the commercial, as well as documentaries on the making of, on the Sony Europe website.

sjbooher: This is just advertising masturbation. They spend all this money on these big, elaborate “commercials” but they complete miss the point. Only people that are viewing this in HD will get the full experience… but they already have an HD TV! F.