I RATE ADS

sjbooher: Awesome effects, dude. I like this one a lot. In these cold winter days, if your product can make the consumer think about a nice summer atmosphere for even a minute, it’s probably a win. A.

jtherkal: I feel like I’ve seen winter in the summer or summer in the winter a bunch of times before. I live in the cold. And no crappy lime-flavored Bud Light is going to make me forget that my feet are numb right now because the floor in my apartment is akin to an ice rink. Winter sucks, but there are beers made for winter. Like Guinness. Not Corona, not Bud Light Lime. Know your place. Also, I just don’t think it’s a very clever idea. Oh, look at me, my six pack turns winter into summer. Blah. D.

sjbooher: You are right on one account, at least. I definitely remember the Coors Light ads that sweep snow in on a hot summer day. So I guess I have to count this as a jack. Downgrade. B.